STRATEGIC MARKETING AND NEW TECHNOLOGIES IN SPORT, RECREATION AND SPORT TOURISM

Course Information
TitleΣΤΡΑΤΗΓΙΚΟ ΜΑΡΚΕΤΙΝΓΚ ΚΑΙ ΝΕΕΣ ΤΕΧΝΟΛΟΓΙΕΣ ΣΤΟΝ ΑΘΛΗΤΙΣΜΟ, ΤΗΝ ΑΝΑΨΥΧΗ ΚΑΙ ΤΟΝ ΑΘΛΗΤΙΚΟ ΤΟΥΡΙΣΜΟ / STRATEGIC MARKETING AND NEW TECHNOLOGIES IN SPORT, RECREATION AND SPORT TOURISM
CodeΜΑΥ7
FacultyPhysical Education and Sport Science
SchoolPhysical Education and Sports Sciences (Thessaloniki)
Cycle / Level2nd / Postgraduate
Teaching PeriodSpring
CoordinatorGeorgios Tzetzis
CommonNo
StatusActive
Course ID600019946

Programme of Study: Sport Management

Registered students: 31
OrientationAttendance TypeSemesterYearECTS
KORMOSCompulsory CourseSpring-10
Class Information
Academic Year2022 – 2023
Class PeriodSpring
Faculty Instructors
Weekly Hours3
Class ID
600228503
Course Type 2021
Specialization / Direction
Course Type 2011-2015
Knowledge Deepening / Consolidation
Mode of Delivery
  • Face to face
  • Distance learning
Digital Course Content
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Strategic Marketing and New Technologies in Sport, Leisure and Sports Tourism is the scientific approach to the dynamic and rapidly evolving field of digital technology that has a profound impact on modern sports and leisure organizations and businesses. This course introduces students to the fundamentals and best practices in strategic digital sports marketing, focusing on key topics, emerging topics, and practical techniques. It demonstrates how digital marketing works in the real world, takes an in-depth look at the new international digital landscape in sport and explains how implementing successful digital marketing strategies is a key element in the upgrading and effectiveness of sport, leisure and tourism organizations. During the course students have the opportunity to put the basic principles and theories into practice by being asked to create different digital marketing plans for a sports organization. • Keywords to search on the internet: digital marketing, reputation management, social media marketing, mobile marketing, internet marketing At the end of the course students should be able to: • Know the utility and function of strategic marketing and new technologies in sport, recreation and sports tourism. • Understand the characteristics of the sports digital market as well as the digital consumers of sports. • They analyze the current problem of the digital consumer behavior of the sports market. • Synthesize information from the external and internal environment of the digital market making innovative proposals. • Apply the theories acquired in creating specialized digital marketing plans by coordinating the individual elements of the marketing mix. • Evaluate the success and effectiveness of a digital marketing plan.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
1. Digital economy and environment 2. Digital Marketing Tools 3. Digital Marketing Strategy 4. Sports digital marketing business models 5. The digital customer. Customer journey map 6 Design and development of online presence of sports organizations (Web site development). Search engines (SEO). 7. Content Marketing. Display in Digital Media Search Engine Marketing (SEM) 8 Sports marketing social network platforms and applications. Facebook campaigns 9. Digital Marketing Analytics 10. Mobile marketing, Apps, E-mail marketing 11. E-commerce 12. E-shop 13. Workshop Presentations
Keywords
Digital marketing, digital business, e-commerce e-shop
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
  • Multimedia
  • Interactive excersises
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Description
Distance learning and blended teaching with the use of presentation and communications software
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures15✓✓
Laboratory Work15✓✓
Reading Assigment10✓✓
Exams60✓
Total100
Student Assessment
Description
Written exams, oral presentation, written projects
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative)
  • Written Exam with Short Answer Questions (Formative)
  • Written Exam with Extended Answer Questions (Formative)
  • Performance / Staging (Formative)
Bibliography
Course Bibliography (Eudoxus)
Βλαχοπούλου, Μ. (2020). Ψηφιακό μάρκετινγκ. Από τη θεωρία στην πράξη. Αθήνα: Rosili.
Last Update
29-06-2023