DEVELOPING SPORT TOURISM
| Title | ΑΝΑΠΤΥΞΗ ΠΡΟΓΡΑΜΜΑΤΩΝ ΑΘΛΗΤΙΚΟΥ ΤΟΥΡΙΣΜΟΥ / DEVELOPING SPORT TOURISM |
| Code | ΜΑΥ6 |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sports Sciences (Thessaloniki) |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Spring |
| Coordinator | Konstantinos Alexandris |
| Common | No |
| Status | Active |
| Course ID | 600015311 |
Programme of Study: Sport Management
Registered students: 31
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Compulsory Course | Spring | - | 10 |
| Academic Year | 2022 – 2023 |
| Class Period | Spring |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Class ID | 600228504
|
Course Type 2021
General Foundation
Course Type 2011-2015
Knowledge Deepening / Consolidation
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600228504
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=11747
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Prerequisites
Required Courses
- ΜΑΥ1 MANAGEMENT OF SPORT, LEISURE AND SPORT TOURISM
- ΜΑΥ2 MARKETING OF SPORT, LEISURE AND SPORT TOURISM
- ΜΑΥ3 CONSUMER BEHAVIOR IN SPORT, LEISURE AND SPORT TOURISM
Learning Outcomes
AIM:
This unit aims to analyze the Greek and international sport tourism market, its trends and perspective, and discuss the impact of sport tourism on the economy, tourism development, society and environment.
At the end of the unit, students should be able to
• Understand the sport tourism market and its trends
• Understand the positive impact of sport tourism development on society, economy, and environment, within the sustainability principles
• Use consumer behavior data on segmenting sport tourism market
• Design synergies of sport tourism development at a strategic level
• Apply sport marketing principles for the sport tourism development
• Apply service quality model on sport tourism programs
• Apply service quality models of evaluating programs
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
1. Introduction – The market – Trends
2. Sport and Alternative tourism
3. Case study – Wellness Tourism
4. Market Segmentation
5. Impact of Sport Tourism
6. Sport Events
7. Marketing Sport Tourism
8. Branded Sport Tourism
9. Developing Sport tourism destinations
10. Developing tourism destinations
11. Case Study – Running Events
12. Service Quality in Sport Tourism
13. Project Presentations
Keywords
Sport Tourism. Strategic Planning
Educational Material Types
- Notes
- Slide presentations
- Video lectures
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 75 | ||||
| Written assigments | 100 | ||||
| Exams | 75 | ||||
| Total | 250 |
Student Assessment
Description
1. Group Project (of 2) 70%
2. Final Exams (30%)
The final mark will be announced after submitted both the parts
Instructions about the project are given within the e learning
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
Bibliography
Additional bibliography for study
Ηλεκτρονική Διεύθυνση Εργαστηρίου «Διοίκησης Αθλητισμού, Τουρισμού και Αναψυχής»: sportourmanlab.web.auth.gr/
Βασικό Βιβλίο
Αλεξανδρής, Κ. (2018) Διοίκηση Αθλητικού Τουρισμού. Θεσσαλονίκη: Εκδόσεις Κυριακίδης
‘Άρθρα
Alexandris, Κ., & Kaplanidou, Κ. (2014). Marketing Sport Event Tourism: Sport Tourist Behaviors and Destination Provisions, Sport Marketing Quarterly, pp. 125-126.
Alexandris, K., Kouthouris, C., Funk, D., Giovani, K. (2009) Segmenting Winter Sport Tourists by Motivation: The Case of Recreational Skiers. Journal of Hospitality Marketing and Management, 18, 480-500.
Alexandris, K. (2016). Testing the role of sport event personality on the development of event involvement and loyalty: The case of mountain running races. International Journal of Festivals and Event Management, 7 (1), pp. 2-20.
Alexandris, K. Theodorakis, N., Kaplanidou, K., Papadimitriou D., (2017, in press). "Event Quality and Loyalty among Runners with Different Running Involvement Levels: The Case of “The Alexander the Great” International Marathon”. International Journal of Festival and Event Management.
K Alexandris, J Du, D Funk, ND Theodorakis (2016). Leisure constraints and the psychological continuum model: a study among recreational mountain skiers, Leisure Studies, 1-14
Bull, C., & Lovell, J., (2007). The Impact of Hosting Major Sporting Events on Local Residents: an Analysis of the Views and Perceptions of Canterbury Residents in Relation to the Tour de France. Journal of Sport & Tourism, pp. 229-248.
Collins, A., Jones., C., & Munday., M. (2009). Assessing the environmental impacts of mega sporting events: Two options? Tourism Management, 828–837.
Bouchet, P., Bodet, G., Bernache-Assollant, I., Kada, F. (2011). Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale, Sport Management Review 14 (1), 42-53.
Melian-Gonzalez, A and Garcia-Falcon, J M (2003) Competitive potential of tourism in destinations. Annals of Tourism Research 30(3), 720-740.
Olsen, M D (2004) Literature in Strategic Management in the Hospitality Industry. International Journal of Hospitality Management 23, 411-424.
Ελληνική
Αλεξανδρής, Κ. (2017). Η συνεισφορά αθλητικών διοργανώσεων μικρής κλίμακας στην τοπική τουριστική Ανάπτυξη, στο Τσάρτας, Π., Λύτρας, Π. (εκδ). Τουρισμός, Τουριστική Ανάπτυξη, Συμβολές Ελλήνων Επιστημόνων, Αθήνα: Παπαζήσης.
Last Update
10-06-2023
