CULTURES OF CULTURAL PRODUCTION AND CONSUMPTION
| Title | ΚΟΥΛΤΟΥΡΕΣ ΠΟΛΙΤΙΣΤΙΚΗΣ ΠΑΡΑΓΩΓΗΣ ΚΑΙ ΚΑΤΑΝΑΛΩΣΗΣ / CULTURES OF CULTURAL PRODUCTION AND CONSUMPTION |
| Code | EPD106 |
| Faculty | Social and Economic Sciences |
| School | Journalism and Mass Communications |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Winter |
| Coordinator | Alexandros Baltzis |
| Common | Yes |
| Status | Active |
| Course ID | 600018546 |
Programme of Study: COMMUNICATION
Registered students: 3
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| POLITIKĪ EPIKOINŌNIA | Elective Courses | 1 | 1 | 10 |
| POLITISTIKĪ DIACΗEIRISĪ KAI EPIKOINŌNIA | Elective Course belonging to the selected specialization (Elective Specialization Course) | 1 | 1 | 10 |
| EKSTRATEIES EPIKOINŌNIAS KAI EREUNES KOINOU | Elective Courses | 1 | 1 | 10 |
| Academic Year | 2023 – 2024 |
| Class Period | Winter |
| Faculty Instructors |
|
| Class ID | 600237748
|
Class Schedule
| Building | Αγρόκτημα - Εργαστήριο Εντομολογίας |
| Floor | Όροφος 3 |
| Hall | Αίθουσα Γ1 - Βασ.Ηρακλείου 12 (337) |
| Calendar | Thursdsay 19:30 to 22:00 |
Course Type 2021
Specialization / Direction
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600237748
- At the Website of the School: http://communication.jour.auth.gr/πρόγραμμα-σπουδών/κουλτούρες-πολιτιστικής-παραγωγής-κ/
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=5151
- Other: https://baltzis.webpages.auth.gr/index.php?option=com_content&view=article&id=230&Itemid=111
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course, students will:
1. Know and understand the dimensions of the cultural mediation.
2. Know how to analyze the ideological and value aspects of the production and consumption of culture.
3. Be able to develop research projects on the production and consumption of cultural goods and services.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Work autonomously
- Work in teams
- Generate new research ideas
- Appreciate diversity and multiculturality
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course focuses on the cultural industries, i.e. on the industries that produce and circulate cultural goods and services. It examines the ways in which shared meanings in the business of culture and in cultural organizations affect the process of production and distribution of tangible and intangible goods and finally the management of creativity, shaping the specific features of each particular creative industry.
Furthermore, it examines the various cultures of consumption related to the variability of audiences, lifestyles and needs. It analyzes the diversity of culture and the multifaceted importance it has for the production and consumption of artifacts, symbolic goods and services, as factors that should be taken into account in designing and implementing the strategy in cultural organizations.
Indicative syllabus:
1. Introduction: The organization of the production of culture and the study of cultural consumption (main trends and approaches).
2. Theories on the production of culture and on the culture of the producers.
3. Cultural mediation and the culture of the producers: Strategies for the management of creativity.
4. The research on the production of culture: variables for the value systems of the producers. Analysis of research in various sectors of the production of culture.
5. Understanding audiences: From selective consumption to cultural omnivorousness and the relevant empirical research.
6. The research on cultural consumption: variables for lifestyles, cultural capital, social stratification. Analysis of surveys in different countries and recent trends.
7. The design of research on the culture of the producers and consumers of culture. Significance of the research for strategic planning in cultural organizations.
8. Analysis of questionnaires from relevant surveys (qualitative and quantitative). The international research experience.
9. Analysis and discussion of mid-term essays (literature review). Planning of the final essays.
10. Experimental in-depth interview with producers of cultural goods and services.
11. Analysis and discussion of the experimental in-depth interview.
12. Summary - discussion on the preparation of the essays.
Keywords
producers of culture, consumers of culture, research variables, empirical research
Educational Material Types
- Notes
- Slide presentations
- Interactive excersises
- Book
- Peer reviewed articles
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 9 | ✓ | |||
| Seminars | 24 | ✓ | ✓ | ||
| Reading Assigment | 100 | ✓ | ✓ | ||
| Written assigments | 91 | ✓ | |||
| Presentations | 26 | ✓ | ✓ | ||
| Total | 250 |
Student Assessment
Description
1. Participation in the discussions and seminars during the course (20%).
2. Mid-term essay (2500-3000 words), submitted during weeks 7-8, and including a literature review on a research project (30%).
3. Final essay (5000-6000 words) consisting of a research project on cultural consumption and/or production, including research questions and hypotheses (50%).
Student Assessment methods
- Written Assignment (Formative, Summative)
- Performance / Staging (Formative)
- Labortatory Assignment (Formative)
Bibliography
Additional bibliography for study
1. Barnett, L. A., & Allen, M. P. (2000). Social class, cultural repertoires, and popular culture: The case of film. Sociological Forum, 15(1), 145–163.
2. Bourdieu, P. (2002). Η διάκριση: κοινωνική κριτική της καλαισθητικής κρίσης. Αθήνα: Πατάκης.
3. Gans, H. J. (1999 [1974]). Popular culture and high culture: An analysis and evaluation of taste (2η έκδ.). New York: Basic Books.
4. Hennion, A. (1989). An intermediary between production and consumption: The producer of popular music. Science, Technology, & Human Values, 14(4), 400–424.
5. Hirsch, P. M. (1972). Processing fads and fashions: An organization-set analysis of cultural industry systems. The American Journal of Sociology, 77(4), 639–659.
6. Jepperson, R. L., & Swidler, A. (1994). What properties of culture should we measure? Poetics, 22(4), 359–371.
7. Katz-Gerro, T. (2004). Cultural consumption research: Review of methodology, theory, and consequence. International Review of Sociology, 14(1), 11–29.
8. Lizardo, O., & Skiles, S. (2008). Cultural consumption in the fine and popular arts realms. Sociology Compass, 2(2), 485–502.
9. Negus, K. (1998). Cultural production and the corporation: Musical genres and the strategic management of creativity in the US recording industry. Media, Culture & Society, 20(3), 359–379.
10. Negus, K. (2002). The work of cultural intermediaries and the enduring distance between production and consumption. Cultural Studies, 16(4), 501–515.
11. Peterson, R. A. (1992). Understanding audience segmentation: From elite and popular to omnivore and univore. Poetics, 21(4), 243–258.
12. Peterson, R. A., & Anand, N. (2004). The production of culture perspective. Annual Review of Sociology, 30, 311–334.
13. Toffler, A. (1992). Κουλτούρα και κατανάλωση. Ποιοι είναι οι καταναλωτές της κουλτούρας: ποιες είναι οι αξίες, τα έσοδά τους, η μόρφωση, τα θρησκευτικά τους πιστεύω. Αθήνα: Κάκτος.
14. Warde, A., Wright, D., & Gayo-Cal, M. (2007). Understanding cultural omnivorousness: Or, the myth of the cultural omnivore. Cultural Sociology, 1(2), 143–164.
Last Update
02-01-2024
