INTERNATIONAL MARKETING

Course Information
TitleΔΙΕΘΝΕΣ ΜΑΡΚΕΤΙΝΓΚ / INTERNATIONAL MARKETING
Code12ΕΖ09
FacultySocial and Economic Sciences
SchoolEconomics
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorNikoletta theofania Siamagka
CommonYes
StatusActive
Course ID600018241

Programme of Study: UPS School of Economics (2013-today)

Registered students: 159
OrientationAttendance TypeSemesterYearECTS
OIKONOMIASElective Courses belonging to the other743
DIOIKĪSĪ EPICΗEIRĪSEŌNElective Course belonging to the selected specialization (Elective Specialization Course)743
Class Information
Academic Year2023 – 2024
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Class ID
600241775
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
  • Distance learning
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Prerequisites
Required Courses
  • 12ΥΔ03 INTRODUCTION TO MARKETING
General Prerequisites
Understanding of the basic principles of marketing is required.
Learning Outcomes
Following the completion of the module, students will: a) be in the position to identify opportunities in international markets, b) assess international marketing strategies, c) be able to offer customer value through the international marketing practices, d) to improve competitive advantages in international markets.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Make decisions
  • Work in teams
  • Work in an international context
  • Appreciate diversity and multiculturality
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The module is structured across two main sections; firstly the international marketing environment and following this, the design and implementation of the international marketing plan. The topics covered in this module include the scanning of the international marketing environment, the research in international markets, the decisions regarding the potential entry modes as well as decisions regarding the international marketing mix (product, place, promotion and price).
Educational Material Types
  • Notes
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures361.3✓
Reading Assigment301.1✓
Project150.5✓
Exams20.1✓
Other / Others10.0
Total843
Student Assessment
Description
This module is assessed through a written exam and a quiz that includes multiple choice questions.
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Summative)
  • Written Exam with Short Answer Questions (Summative)
  • Written Exam with Extended Answer Questions (Summative)
Bibliography
Course Bibliography (Eudoxus)
Cateora Philip R., Money Bruce R., Gilly Mary C., Graham John L. Διεθνές Μάρκετινγκ , 18e , ISBN: 9789925588268
Additional bibliography for study
Cateora, P. & J. Graham (2003), Διεθνές Μάρκετινγκ, Εκδόσεις Παπαζήση (Α + Β Τόμος) Czinkota, M. R. & I. A. Ronkainen (1997), International Marketing, Thomas Learning: London. Hollensen, S. (2008), Essentials of Global Marketing, Pearson Education –Prentice Hall: Essex, UK. Αυλωνίτης Γ. , Λυμπερόπουλος Κ., Τζαναβάρας Β., Σύγχρονες Στρατηγικές Μάρκετινγκ για Διεθνείς Αγορές, Rosili Πανηγυράκης Γ. (2017), Διεθνές Μάρκετινγκ, Εκδόσεις Σταμούλη
Last Update
08-10-2023