RETAIL MANAGEMENT AND LOGISTICS
| Title | ΔΙΟΙΚΗΣΗ ΛΙΑΝΙΚΟΥ ΕΜΠΟΡΙΟΥ ΚΑΙ ΔΙΚΤΥΟΥ ΔΙΑΝΟΜΗΣ / RETAIL MANAGEMENT AND LOGISTICS |
| Code | 03ΕΕ13 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Christina Boutsouki |
| Common | No |
| Status | Active |
| Course ID | 100000736 |
| Academic Year | 2023 – 2024 |
| Class Period | Winter |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Class ID | 600241785
|
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600241785
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=3879
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
The objetives of the course is to acquaint students with the various theories of retail evolution, tthe strategies of retail internationalisation and the management of terail organisations in general.Particular emphasis is given on retail location, merchandising and retail atmospherics.
All strategies are presented and discussed through case study analysis.
General Competences
- Apply knowledge in practice
- Adapt to new situations
- Work autonomously
- Work in teams
- Advance free, creative and causative thinking
Course Content (Syllabus)
Retailing is becoming consistently more important in economic terms. In highly developed countries, retailing is assuming more and more of a leadership role in the distribution channel. In transformation and emerging countries, changes in retailing structures become apparent.
Retail Management examines the dynamic development of retailing. It looks into the various strategy concepts adopted by retailing companies and their implementation. The specific areas it discusses
1. formats and players in retailing
2. growth, internationalisation and positioning strategies
3. store location, merchandise and category management, pricing, instore marketing and customer relationship management
4. purchasing strategies, modern concepts of physical distribution.
Keywords
Retail management, internationalisation of retailing, atmospherics, location
Educational Material Types
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | |||||
| Fieldwork | ✓ | ||||
| Reading Assigment | |||||
| Project | ✓ | ||||
| Written assigments | ✓ | ✓ | |||
| Total |
Student Assessment
Description
The course assessment is based on overall, final exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Exam with Short Answer Questions (Formative)
- Written Assignment (Summative)
- Performance / Staging (Summative)
Bibliography
Course Bibliography (Eudoxus)
1. Zentes, J., Morschett D. & Schramm-Klein H., "Στρατηγικό Μάνατζμεντ Λιανικών Πωλήσεων", εκδόσεις Παπασωτηρίου, Αθήνα 2008.
Additional bibliography for study
- Τζωρτζάκης, Κ., Τζωρτζάκη, Α., Μάρκετινγκ Λιανικού χονδρικού Εμπορίου, Εκδόσεις Rosili, Αθήνα, 1998.
- Bromley, R.D., Thomas, C., Retail Change: contemporary issues, UCL Press, 1993.
- Dawson, J., Dupuis, M., European Cases in Retailing, Blackwell, 1999.
- Oldfield, B., Schmidt, R., Clarke, I., Hart, C., Kirkup, M., Contemporary cases in Retail Operations Management, Macmillan, London, 2000.
- Rosenbloom, B., Marketing Channels: a management view, The Dryden Press, 1995.
- Stern, L.W., El-Ansary A., Marketing Channels, Prentice Hall, 1992
- Varley, R., Retail Product Management: buying and merchandising, Routledge, London, 2003.
Last Update
27-06-2018
