STRATEGIC MANAGEMENT
| Title | ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ / STRATEGIC MANAGEMENT |
| Code | 12ΥΖ02 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Aikaterini Kampouri |
| Common | Yes |
| Status | Active |
| Course ID | 600000318 |
Programme of Study: UPS School of Economics (2013-today)
Registered students: 482
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| OIKONOMIAS | Elective Courses belonging to the other | 7 | 4 | 6 |
| DIOIKĪSĪ EPICΗEIRĪSEŌN | Compulsory Course belonging to the selected specialization (Compulsory Specialization Course) | 7 | 4 | 6 |
| Academic Year | 2023 – 2024 |
| Class Period | Winter |
| Faculty Instructors |
|
| Weekly Hours | 4 |
| Class ID | 600241939
|
Class Schedule
| Building | Αμφιθέατρα Νομικής & Κοινωνικών και Οικονομικών Επιστημών |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 1 (159) |
| Calendar | Τρίτη 16:00 έως 18:00 |
| Building | Αμφιθέατρα Νομικής & Κοινωνικών και Οικονομικών Επιστημών |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 3 (161) |
| Calendar | Παρασκευή 12:00 έως 14:00 |
Course Type 2021
Specific Foundation
Course Type 2016-2020
- Background
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600241939
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=16013
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
After successful completion of the course, students will:
• Be able to recognize and describe the conditions under which strategic decisions should be made
• Understand the alternative strategies a business can choose and apply in order to achieve a business development
• Familiarize with the procedures of Strategic Management and be able to use them in the implementation of the selected strategy
• Have developed strategic thinking in order to systematically approach and address the strategic nature of problems in the exercise of management
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course aims to introduce students to the concepts, importance, content and dimensions of Strategic Management. Concepts of corporate governance, competitive advantage are analyzed and the role of the Vision, the Mission and the Main Goals of a company are highlighted. The key factors of the External and Internal environment in shaping the strategy are also examined. Emphasis is given to the various levels of strategy (Corporate, Business, Operational Level), the selection of the appropriate Strategy as well as the Implementation and Control. In addition, case studies are analysed in order to familiarize students with 1) the strategic problems and / or obstacles that business executives combat in real life, 2) the strategies that are selected and applied for their solution and 3) the results from the implementation of specific strategies.
Keywords
Strategic Management, Strategies, Competitive Advantage, Corporate Governance
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
- AUTH E-learning platform
- Use of library’s electronic sources of information
- Open information sources and webpages
- Statistical databases
- Use of interactive dashboards
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | 1.9 | ✓ | ||
| Seminars | 4 | 0.1 | |||
| Reading Assigment | 80 | 2.9 | ✓ | ✓ | |
| Field trips and participation in conferences / seminars / activities | 4 | 0.1 | ✓ | ||
| Written assigments | 26 | 0.9 | ✓ | ✓ | |
| Exams | 2 | 0.1 | |||
| Total | 168 | 6 |
Student Assessment
Description
- Final written exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Written Exam with Problem Solving (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
• Hill W.L. C., Schilling A. M. and Gareth, J.R. (2018). Στρατηγικό Μάνατζμεντ-Μια Ολοκληρωμένη Προσέγγιση - Θεωρία και Μελέτες Περίπτωσης (1η εκδ.). ISBN: 9789925563524. Εκδόσεις: BROKEN HILL PUBLISHERS LTD. (Κωδ. Εύδοξου: 577107332)
• Rothaermel, F.T (2018). Στρατηγικό Μάνατζμεντ (1η εκδ.). ISBN: 9786185131364. Εκδόσεις: ROSILI. (Κωδ. Εύδοξου: 68382389)
• Παπαδάκης, Β. (2016). Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής Εμπειρία, Τόμος Α, Θεωρία (Έκδοση 7η). ISBN: 978-960-359-119-1. Εκδόσεις: ΜΠΕΝΟΥ. (Κωδ. Εύδοξου: 50659970)
• Γεωργόπουλος, Ν.Β. (2013). Στρατηγικό Μάνατζμεντ. ISBN: 978-960-8249-95-0. Εκδόσεις: ΜΠΕΝΟΥ. (Κωδ. Εύδοξου: 68383883)
Additional bibliography for study
• Dess, G., McNamara, G., Eisner, A. & Lee, S. (2019) Strategic Management: text and cases, 9th Ed., McGraw-Hill Education.
• Fred, D. & Forest, D. (2016) Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th Ed., Pearson.
• Gamble, J. E., Peteraf, M.A. & Thompson, A.A. (2020) Essentials of Strategic Management: The quest for Competitive Advantage, 7th Ed., NY: McGrawHill.
• Hitt, M., Ireland, R.D. & Hoskisson, R. (2015) Strategic Management: Competitiveness and Globalizations, 12th Ed., Cengage Learning.
• Pearce, J. & Robinson, R. (2012). Strategic Management. McGraw-Hill/Irwin (13th Ed).
• Rothaermel, F. (2012). Strategic Management: Concepts. McGraw-Hill/Irwin (1st Ed).
• Wheelen, T., Hunger, J.D., Hoffman, A. & Bamford, C. (2018) Strategic Management and Business Policy: globalization, innovation, and sustainability, 15th Ed., Pearson.
Last Update
23-11-2021
