Course Information
FacultySocial and Economic Sciences
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorElli Vlachopoulou
Course ID100001489

Programme of Study: UPS School of Economics (2013-today)

Registered students: 324
OrientationAttendance TypeSemesterYearECTS
OIKONOMIASElective Courses belonging to the other533
DIOIKĪSĪ EPICΗEIRĪSEŌNElective Course belonging to the selected specialization (Elective Specialization Course)533

Class Information
Academic Year2023 – 2024
Class PeriodWinter
Instructors from Other Categories
Weekly Hours3
Class ID
Course Type 2021
General Foundation
Course Type 2016-2020
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
  • Distance learning
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
Required Courses
General Prerequisites
There are no prerequisites
Learning Outcomes
Students are acquainted with consumer behavior, the act of buying, having and being. Consumer behavior is more than buying things. It also embraces the study of how having or not having things affets our lives and how our possessions influence the way we feel about ourselves and about each other. In addition to understanding why people buy things we also try to appreciate how products, services and consumption activities contribute to the broader social world we experience
General Competences
  • Apply knowledge in practice
  • Adapt to new situations
  • Make decisions
  • Work in teams
  • Be critical and self-critical
Course Content (Syllabus)
The study of consumer behavior covers a lot of ground. It is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires. Consumers take many forms, ranging from small kids to executives in large corporations Consumption includes almost anything from a mere product to a celebrity or even democracy. The topics covered in this course entail decision making, cultural influences, consumer well being, perception, learning and memory, attitudes and persuasion, consumer identity and networked consumer behavior.
Consumer Behavior, Buying Process, Demographics, Psychografic variables
Educational Material Types
  • Slide presentations
  • Video lectures
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
Reading Assigment301.1
Written assigments100.4
Student Assessment
Final Exams
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative, Summative)
  • Written Exam with Extended Answer Questions (Formative, Summative)
  • Written Assignment (Formative)
Course Bibliography (Eudoxus)
Solomon, M. X. Μπουτσούκη (επιμέλεια), Συμπεριφορά Καταναλωτή, 11η Ε.(μετάφραση), Εκδόσεις Τζιόλα, Θεσσαλονίκη. Σιώμκος, Γ. Ι. (2018), Συμπεριφορά Καταναλωτή , Λευκωσία: Broken Hill Publishers Ltd.
Additional bibliography for study
Συμπεριφορά Καταναλωτή, Γ. Μπάλτας & Π. Παπασταθοπούλου, 2013, Εκδόσεις Rossili Bearden, W. O., Netmeyer, R. G., & Mobley, M. F. (2010), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Newbury Park, CA: Sage. Blythe, J. (2008), Consumer Behaviour. Thomson Learning, London. De Mooij, M., (2011), Consumer behavior and culture: Consequences for global marketing and advertising, Thousand Oaks California: Sage Publications. Solomon, Michael R. (2006), Consumer Behavior, (2nd ed.), Boston, MA.: Allyn and Bacon. Lindstrom, M. (2008), Buyology. Truth and lies about why we buy, New York: Doubleday. J. Paul Peter and Jerry C. Olson (1999) Consumer Behavior and Marketing Strategy, Irwin McGraw-Hill. E. Arnould, L. Price, and G. Zinkham (2002). Consumers (2nd ed.), New York: McGraw-Hill. P. Peter, and J.Olson, (2007), Consumer Behavior. London: McGraw-Hill. Ενδεικτικές ιστοσελίδες: Association for Consumer Research: Society for Consumer Psychology: American Marketing Association: American Association of Advertising Agencies American Academy of Advertising
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