The advertising discourse

Course Information
TitleΟ Λόγος στη Διαφήμιση / The advertising discourse
Title in FrenchLe discours publicitaire
CodeΚΕ-ΓΛΩ-32
FacultyPhilosophy
SchoolFrench Language and Literature
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CommonNo
StatusActive
Course ID280007456

Class Information
Academic Year2023 – 2024
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
600243118
Course Type 2016-2020
  • General Knowledge
Course Type 2011-2015
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • French (Instruction, Examination)
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
Course Content (Syllabus)
Study phenomena present at the level of "word" investigate the semantic function, communicative action the word or lexical structure within the advertising discourse.
Educational Material Types
  • Book
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures261.0
Total261.0
Student Assessment
Description
The assessment is based on individual research.
Student Assessment methods
  • Written Assignment (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
KELLA V. Discours, action, interaction. Une approche pragmatique de la communication. USP. Thessaloniki.
Last Update
12-10-2023