The speech in Advertisement
| Title | Ο Λόγος στη Διαφήμιση / The speech in Advertisement |
| Code | Ε115 |
| Faculty | Philosophy |
| School | French Language and Literature |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Common | No |
| Status | Active |
| Course ID | 600018635 |
Programme of Study: PPS Tmīmatos Gallikīs Glṓssas kai Filologías (2020-)
Registered students: 2
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Mandatory Elective Courses | Winter/Spring | - | 6 |
| Academic Year | 2023 – 2024 |
| Class Period | Winter |
| Faculty Instructors |
|
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600243119
|
Class Schedule
| Building | Φιλοσοφική (Νέα) |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 102 Α (135) |
| Calendar | Mittwoch 08:30 to 11:00 |
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600243119
Language of Instruction
- French (Instruction, Examination)
Learning Outcomes
By the end of the course students will:
Recognize the linguistic means which use the advertisers
Understand the various theories of socio-semio-pragmatics
Be familiar with the different ways of speech in advertisement
Compare the Greek reality with the cultural contexts of the speech in other countries’ advertisements.
General Competences
- Apply knowledge in practice
- Work autonomously
- Work in teams
- Work in an interdisciplinary team
- Appreciate diversity and multiculturality
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Advance free, creative and causative thinking
Course Content (Syllabus)
Among the subjects that are discussed is the structure of the advertising message. The linguistic means that are used and the strategies of attraction in consumption will be also discussed. The subject aims to familiarize the students with the definitions of the advertising speech, the strategies of persuasion and the advertising speech’s principals. Students will research the language during its use in the modern society and they will succeed a linguistic analysis of the advertising message.
Educational Material Types
- Notes
- Book
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 75 | 3 | |||
| Written assigments | 75 | 3 | |||
| Total | 150 | 6 |
Student Assessment
Student Assessment methods
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Oral Exams (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Vassiliki Kella 2008 Discours, action, interaction. Une approche pragmatique de la communication. USP. Thessaloniki.
Additional bibliography for study
Boyer H. 1991 Le langage en spectacle, Paris, L’Harmattan
Bracops M. 2006 Introduction à la pragmatique, Bruxelles, De boeck Université
Breton P. 2000 La parole manipulée, Paris, La Découverte/Poche.
Buffon B. 2002 La parole persuasive, Paris, P.U.F.
Charaudeau P. , Maingueneau D. 2002 Dictionnaire d’Analyse du Discours, Paris, Seuil
Ducrot O. 1972 Dire et ne pas dire , Paris, Hermann
Meunier J.P., Peraya D. 1996 Introduction aux théories de la communication, Paris, De Boeck Université
Mucchielli A. 2000 L’art d’influencer, Paris, Armand Colin
Last Update
12-10-2023
