Introduction to Tourism. The phaenomenon and the meaning of religious and pilgrimage tourism

Course Information
TitleΕισαγωγή στον Τουρισμό. Το φαινόμενο και η έννοια του θρησκευτικού και προσκυνηματικού τουρισμού / Introduction to Tourism. The phaenomenon and the meaning of religious and pilgrimage tourism
SchoolSocial Theology and Christian Culture
Cycle / Level2nd / Postgraduate
Teaching PeriodWinter/Spring
CoordinatorAntonios Giannopoulos
Course ID600020150


Registered students: 62
OrientationAttendance TypeSemesterYearECTS
KORMOSCompulsory Course116

Class Information
Academic Year2023 – 2024
Class PeriodWinter
Faculty Instructors
Instructors from Other Categories
Weekly Hours3
Class ID
Course Type 2021
General Foundation
Mode of Delivery
  • Distance learning
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Upon completing the course, the students will be able to: • Recognize the role and the significance of tourism in the global economy • To apply innovative methodologies and theories, incorporating practical examples and good practices from the tourism industry in Greece and worldwide • To discern the alternative forms of tourism • To analyse the dimensions of sustainable tourism development • To critically assess the role of religious and pilgrimage tourism in Greece and internationally
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Work in teams
  • Work in an interdisciplinary team
  • Appreciate diversity and multiculturality
  • Respect natural environment
Course Content (Syllabus)
1.The concept of pilgrimage and the theology of journey to sacred places 2.Introduction to tourism – basic terminology 3.Tourism flows and statistics 4.The tourism industry 5.Special forms of tourism 6.Introduction to the sustainability of the destination: case studies 7.Tourism circuit: finanacial, social and environmental dimension 8.Travel motivation theory 9.Typology of tourists 10.The notion of carrying capacity 11.Governance models and strategy for sustainable tourism development 12.Tourism planning 13.The importance of religious and pilgrimage tourism
tourism, sustainable development, tourist motives, religious and pilgrimage tourism
Educational Material Types
  • Notes
  • Slide presentations
  • Multimedia
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
Lectures via Zoom with high degree of interaction (slides, videos, podcasts, quizzes etc.)
Course Organization
Reading Assigment25
Written assigments35
Student Assessment
• Portfolio 30% • Group project/presentation 70%
Student Assessment methods
  • Written Assignment (Formative, Summative)
  • Oral Exams (Formative, Summative)
Additional bibliography for study
- Στρατηγική Διοίκηση Τουρισμού, Φιλοξενίας και Εκδηλώσεων, Nigel Evans (2022), Εκδόσεις Κλειδάριθμος - Διοίκηση Φιλοξενίας, Reynolds D., Rahman I., Barrows C. (2024), Έκδοση: BROKEN HILL PUBLISHERS LTD Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D., & Karaosmanoglu, E. (2023). Testing the relationship between value co-creation, perceived justice and guests’ enjoyment. Current Issues in Tourism, 26(4), 587-602. Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D., and Koniordos, M. (2019). Value co-creation and customer citizenship behavior. Annals of Tourism Research, 78, 102742. Assiouras, I., Skourtis, G., Koniordos, M., and Giannopoulos, A.A. (2015). Segmenting East Asian tourists to Greece by travel motivation. Asia Pacific Journal of Tourism Research 20(12), 1389-1410. Avlonitis, G.J., and Giannopoulos, A.A. (2012). Balanced Market Orientation: Qualitative Findings on a Fragile Equilibrium. Managing Service Quality, 22(6), 565-579. Buhalis, D. (2000). Marketing the competitive Destination of the Future. Tourism Management 21(1) 97-116. Buhalis, D. and Costa, C. (2006) Tourism Management Dynamics: Trends, Management and Tools, Oxford: Butterworth-Heinemann. Buhalis, D., and Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing & Management, 4(3), 151-161. Enz, C. (2010). Hospitality Strategic Management: Concepts and Cases, 2nd Ed. Hoboken, NJ: John Wiley & Sons. Fletcher, J., Fyall, A., Gilbert, D., and Wanhill, S. (2013). Tourism: Principles and Practice (5th ed.). Harlow: Pearson. Giannopoulos, A., Giakoumaki, C., Pantazi, A., Assiouras, I., Mavragani, E., and Skourtis, G. (2021). Online Travel Inspiration in an unstable world: Balancing Risks and Desires in the Covid-19 era, TOURMAN 2021: 4th International Scientific Conference: Restarting tourism, travel and hospitality: The day after, International Hellenic University, Thessaloniki, Greece, 21-23/05/2021. Giannopoulos, A., Livas, C., Simeli, I., and Achlada, C. (2022). Is destination image instagrammable? Visit intentions and value co-creation through social media content. International Journal of Technology Marketing, 16(4), 349-369. Giannopoulos, A., and Mavragani, E. (2011). Traveling through the Web: A first step toward a comparative analysis of European National Tourism Websites. Journal of Hospitality Marketing & Management, 20(7), 718-739. Giannopoulos, A., Piha, L., and Skourtis, G. (2022). Destination branding and co-creation: a service ecosystem perspective. Journal of Product & Brand Management Destination, 30(1), 148-166. Giannopoulos, A., and Skourtis, G. (2018). En route to the travel service ecosystem: welcomers and travellers on the world map. TOURMAN 2018: 2nd International Scientific Conference: In search of excellence in tourism, travel and hospitality, Alexander Technological Educational Institute of Thessaloniki, Rhodes, Greece, 25-28 October 2018. Giannopoulos, A., Skourtis, G., Kalliga, A., Dontas-Chrysis, D. M., and Paschalidis, D. (2020). Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?. Journal of Tourism, Heritage & Services Marketing, 6(2), 3-11. Holloway, J.C. (2006). The Business of Tourism. Prentice Hall, Essex. Kladou, S., Giannopoulos, A.A., and Assiouras, I. (2014). Matching tourism type and destination image perceptions in a country context. Journal of Place Management and Development 7(2), 141-152. Kladou, S., Giannopoulos, A. A., and Mavragani, E. (2015). Destination brand equity research from 2001 to 2012. Tourism analysis, 20(2), 189-200. Kladou S., Psimouli M., Skourtis G., Giannopoulos A., and Eskitark N.H. (2021). Shedding Light Upon the Shadows: Exploring the link between country destination image and dark tourism. In Goodfellow Publishers (eds) Tourism Dynamics: New Perspectives and Changing Directions. Neuhofer, B., Buhalis, D., and Ladkin, A. (2012). Conceptualising technology enhanced destination experiences. Journal of Destination Marketing & Management, 1(1-2), 36-46. Okumus, F., Altinay, L., and Chathoth, P. (2010), Strategic Management for Hospitality and Tourism, Butterworth-Heinemann. Olsen, M., West, J., Ching Yick Tse, E. (2008), Strategic Management in the Hospitality Industry, 3rd Ed.: Pearson Education. Salamoura M., Giannopoulos A., and Moumouri F. (2020). Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines. In: Kavoura A., Kefallonitis E., Theodoridis P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. Thompson, A., Strickland, A., Gamble, J., (2010). Crafting and Executing Strategy: The quest for competitive advantage, 17th ed.: McGraw-Hill.
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