Economy of Media
| Title | Οικονομία των Μέσων Επικοινωνίας / Economy of Media |
| Code | AGE0500 |
| Faculty | Social and Economic Sciences |
| School | Journalism and Mass Communications |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Paraskevi Dekoulou |
| Common | Yes |
| Status | Active |
| Course ID | 600019837 |
Programme of Study: ANPPS Tmīmatos Dīmosiografías kai M.M.E. (2020-2021)
Registered students: 178
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| GENIKOS | Compulsory Course | 1 | 1 | 5 |
| Academic Year | 2024 – 2025 |
| Class Period | Winter |
| Faculty Instructors |
|
| Instructors from Other Categories |
|
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600259285
|
Class Schedule
| Building | Αμφιθέατρα Νομικής & Κοινωνικών και Οικονομικών Επιστημών |
| Floor | Όροφος 1 |
| Hall | Αίθουσα 4 (NKOE 1ος όροφος) (162) |
| Calendar | Δευτέρα 11:30 έως 14:00 |
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600259285
- At the Website of the School:
- eLearning:
- eLearning (Moodle):
- OpenCourses (eClass):
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
1. student could do intepretations about economic analysis of media 2. to write economic articles 3. to ana;yze economic charts and graphs of media organizatins 4. to evaluate the economic dimention of different communicaiton industries
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
Introduction to Media Economics. The ownership of media. Media and public goods. The degree of concentration of market experiences of media. Strategic competitive advantage of experiences of media organizations. Intense competition and experiences of media market. Strategic alliances experiences of media organizations. The role of advertising and measurement media market. The role of new technologies in the media market. Organisations media a set of contracts. Competition among media industries.
Keywords
communication organizations, cultural industries, economy
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Book
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | ✓ | ✓ | |||
| Seminars | ✓ | ✓ | |||
| Laboratory Work | ✓ | ✓ | |||
| Fieldwork | ✓ | ✓ | |||
| Reading Assigment | ✓ | ✓ | |||
| Tutorial | ✓ | ✓ | |||
| Internship | ✓ | ✓ | |||
| Field trips and participation in conferences / seminars / activities | ✓ | ✓ | |||
| Written assigments | ✓ | ✓ | |||
| Total |
Student Assessment
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Oral Exams (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Αλαν Αλμπαραν (2004) Οικονομία των μμε, εκδόσεις university studio press
Additional bibliography for study
articles from the journal of media economics, international journal on media management and journal of media business studies
Last Update
24-11-2020
