STRATEGIC MANAGEMENT
| Title | ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ / STRATEGIC MANAGEMENT |
| Code | 03ΥΖ06 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Aikaterini Kampouri |
| Common | No |
| Status | Active |
| Course ID | 100000737 |
| Academic Year | 2024 – 2025 |
| Class Period | Winter |
| Faculty Instructors |
|
| Weekly Hours | 4 |
| Class ID | 600261218
|
Course Type 2021
Specialization / Direction
Course Type 2016-2020
- Background
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600261218
- At the Website of the School: https://www.econ-auth.gr/studies/undergraduate/courses-per-semester/
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=16013
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
The expected learning outcomes for students are to comprehend the basic concepts of Strategic Management, to become familiar with the process of recognizing the strategic challenges faced by companies/organizations and develop the skills for designing, selecting and implementing the appropriate strategies that will ensure their viability and development through time.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The module includes the definition and analysis of the concept of Strategic Management and its fields of application, as well as the steps followed during its exercise. These steps include analyzing the external environment of a business/organization by gathering and processing appropriate information, analyzing the internal environment and resources of the business/organization, and the process of selecting short-term and long-term goals. In order to achieve these goals, issues of formulation, selection and implementation of strategic directions and actions are analyzed, as well as the process of their control and evaluation. In addition, issues of drafting and monitoring budgets for the selected strategies are analyzed, as well as issues of risk management and resilience building. Finally, the module includes the analysis of topics related with corporate social responsibility.
Keywords
Strategic Management, Objectives, Strategies, Control, Multinational
Educational Material Types
- Notes
- Slide presentations
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
- AUTH E-learning platform
- Use of library’s electronic sources of information
- Open information sources and web-pages
- Statistical databases
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | ✓ | ||||
| Seminars | |||||
| Reading Assigment | ✓ | ✓ | |||
| Tutorial | ✓ | ✓ | |||
| Field trips and participation in conferences / seminars / activities | |||||
| Written assigments | ✓ | ✓ | |||
| Total |
Student Assessment
Description
- Optional progress exam
- Final written exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Exam with Problem Solving (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
1. Β. Παπαδάκης. Στρατηγική των Επιχειρήσεων, τ΄Α, εκδ. Ε. Μπένου, Αθήνα 2016. Κωδικός Βιβλίου στον ΕΥΔΟΞΟ: 50659970.
2. Ch. Hills, M. Schilling, Στρατηγικό Μάνατζμεντ: Μια Ολοκληρωμένη Προσέγγιση – Θεωρία και Μελέτες Περίπτωσης, εκδ. Broken Hill Publishers, Αθήνα 2018. Κωδικός Βιβλίου στον ΕΥΔΟΞΟ: 77107332.
3. F. Rothaermel, Στρατηγικό Μάνατζμεντ, εκδ. Rossili, Αθήνα 2017. Κωδικός Βιβλίου στον ΕΥΔΟΞΟ: 68382389.
4. Ν. Γεωργόπουλος, Στρατηγικό Μάνατζμεντ, εκδ. Ε. Μπένου, Αθήνα 2013. Κωδικός Βιβλίου στον ΕΥΔΟΞΟ: 68383883.
Additional bibliography for study
• Johnson, J., Scholes, K and Whittington R. (2010), Βασικές Αρχές Στρατηγικής των Επιχειρήσεων, Εκδόσεις Κριτική.
• Τερζίδης, Κ. (2011) Μάνατζμεντ: Μια Στρατηγική Προσέγγιση, Σύγχρονη Εκδοτική.
• Hitt, M., Ireland, R.D. & Hoskisson, R. (2015) Strategic Management: Competitiveness and Globalizations, 12th Ed., Cengage Learning.
• Dess, G., McNamara, G., Eisner, A. & Lee, S. (2019) Strategic Management: text and cases, 9th Ed., McGraw-Hill Education.
• Fred, D. & Forest, D. (2016) Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th Ed., Pearson.
• Wheelen, T., Hunger, J.D., Hoffman, A. & Bamford, C. (2018) Strategic Management and Business Policy: globalization, innovation, and sustainability, 15th Ed., Pearson.
• Gamble, J. E., Peteraf, M.A. & Thompson, A.A. (2020) Essentials of Strategic Management: The quest for Competitive Advantage, 7th Ed., NY: McGrawHill.
Last Update
28-11-2023
