The advertising discourse
| Title | Ο Λόγος στη Διαφήμιση / The advertising discourse |
| Title in French | Le discours publicitaire |
| Code | ΚΕ-ΓΛΩ-32 |
| Faculty | Philosophy |
| School | French Language and Literature |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Common | No |
| Status | Active |
| Course ID | 280007456 |
| Academic Year | 2024 – 2025 |
| Class Period | Winter |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600263539
|
Course Type 2016-2020
- General Knowledge
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600263539
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- French (Instruction, Examination)
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
Course Content (Syllabus)
Study phenomena present at the level of "word" investigate the semantic function, communicative action the word or lexical structure within the advertising discourse.
Educational Material Types
- Notes
- Slide presentations
- Book
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 26 | 1.0 | ✓ | ✓ | |
| Total | 26 | 1.0 |
Student Assessment
Description
The assessment is based on individual research.
Student Assessment methods
- Written Assignment (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
KELLA V. Discours, action, interaction. Une approche pragmatique de la communication. USP. Thessaloniki.
Last Update
10-03-2025
