Semiotics of Graphic Disign and Visual Communication

Course Information
TitleΣημειωτική της Γραφιστικής και Οπτική Επικοινωνία / Semiotics of Graphic Disign and Visual Communication
CodeΕΜ-2
Interdepartmental ProgrammeSemiotics, Culture and Communication
Collaborating SchoolsFrench Language and Literature
Italian Language and Literature
Journalism and Mass Communications
Architecture
Cycle / Level2nd / Postgraduate
Teaching PeriodWinter/Spring
CommonNo
StatusActive
Course ID600014985

Programme of Study: Semiotics, Culture and Communication

Registered students: 1
OrientationAttendance TypeSemesterYearECTS
KORMOSElective CoursesWinter/Spring-7.5
Class Information
Academic Year2024 – 2025
Class PeriodSpring
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
600266854
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Distance learning
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
By the end of the course, students will be able to: - Acknowledge and understand the basic theory and principles of semiotics in relation to Graphic and Visual Communication - Employ theories of semiotics in analysing and interpreting Graphic and Visual Communication applications - Explore and relate the cultural dimensions that affect Graphic Visual Communication - Understand the semiotic relationships that exist between image, text/typography and sound in applied examples - Critically discuss and present work in a wide audience
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The current course explores the visualisation of verbal language in the context of Graphic and Visual Communication. By identifying theories of visual and applied Semiotics it examines how meaning is constructed between the image, text/typography and sound for the communication of messages, in different mediums and applications. Additionally, the course demonstrates to students the capacity of Graphic and Visual Communication to reflect culture, as well as outlines the importance of semiotic analysis and critical thinking through specific applications and assignments from relevant fields.
Keywords
graphic design, image, text, typography
Educational Material Types
  • Slide presentations
  • Audio
  • Multimedia
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
Description
In the distance leaning courseit will be used the elearning platform and audiovisual material.
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures26✓
Laboratory Work8✓
Reading Assigment40✓
Written assigments120✓
Total194
Student Assessment
Description
The course includes continuous evaluation and the submission of a written essay at the end of the semester.
Student Assessment methods
  • Written Assignment (Formative, Summative)
Bibliography
Additional bibliography for study
Ξενόγλωσση βιβλιογραφία Arnheim, R. (2004). Art and visual perception: A psychology of the creative eye. Berkeley, CA: University of California Press. Arnheim, R. (2004). Visual thinking. Berkeley, CA: University of California Press. Berger, J. (2008). Ways of seeing. London: Penguin Classics. Bell, P., & Milic, M. (2002). Goffman’s gender advertisements revisited: Combining content analysis with semiotic analysis. Visual Communication, 1(2), 203-222. Berger, J. (2002). About looking. New York City: Vintage Books. Beasly, R., and Danesi, M. (2002). Persuasive signs: The semiotics of advertising. Berlin: Mouton de Gruyter. Bertin, J. (2011). Semiology of graphics. California: Esri Press. Bonnici, P (1999). Visual language (Design fundamentals). Brighton: RotoVision. Crow, D. (2010). Visible signs - An introduction to semiotics in the visual arts. Singapore: Ava Publishing SA. Crow, D. (2006). Left to right: The cultural shift from words to pictures. Singapore: AVA Publishing SA. Eco, U. (1976). A Theory of semiotics. Bloomington: Indiana University Press. Eco, U. (2001). Experiences in translation. (A. McEwen, Trans.). Toronto: University of Toronto Press. Gunther,K., and Van Leeuwen, T. (2006). Reading Images: The grammar of visual design. Abingdon: Routledge. Groupe M. (1992). Traité du signe visuel. Pour une rhétorique de l'image. Paris: Éditions Le Seuil. Innis, R. (ed.) (1986). Semiotics: An introductory anthology. London: Hutchinson. Bronwen, M., and Ringham, F. (2006). Key term in semiotics. London: Continuum International Publishing Group. Mitchell, W.J.T. (1986). Iconology: Image, text, ideology. Chicago: University of Chicago Press. Noth, W. (1990). Handbook of semiotics. Bloomington: Indiana University Press. O’Guinn, T., Allen, C., and Semenik, R. (2012). Advertsising and intergrated brand promotion. Mason: South-Western Cengage Learning. Toressi, I. (2009). Advertising. In M. Baker and G. Saldanha (Eds.), Routledge Encyclopedia of Translation Studies (6 – 10), Abingdon: Routledge. Torop, P. (2003). Intersemiosis and intersemiotic translation. In S. Petrilli (Ed.), Translation, translation (271 – 282). Amsterdam: Rodopi. Torop, P. (2004). Locations in intersemiotic space. In V. Sarapik (Ed.), Place and location: Studies in environmental aesthetics and semiotics IV (59 – 68), Tallin: Estonian Academy of Arts. Van Leeuwen, T. (2011). The language of colour. An introduction. Abingdon: Routledge. Van Leeuwen, T. (2006). Towards a semiotics of typography. Information Design Journal and Document Design, 14(2), 239 – 255. Van Leewen, T., and Jewitt, C. (2010). Hanbook of Visual Analysis. London: Sage. Sonesson,G. (1989). Pictorial concepts. Lund: Lund University Press. Ελληνόγλωσση βιβλιογραφία Barthes, R. (1981). Κείμενα σημειολογίας. (Κ. Παπαγιώργης, Μτφρ.). Αθήνα: Νεφέλη. Barthes, R. (2007). Μυθολογίες. Αθήνα: Κέδρος. Barthes, R. (2007). Εικόνα, μουσική, κείμενο. (Γ. Σπανός, Μτφρ.). Αθήνα: Πλέθρον. De Avila, M. (2006). Κριτική σημειωτική και κριτική της κουλτούρας. (Β. Αλεξίου, Μτφρ.). Αθήνα: Παπαζήσης. Eco, U. (1985). Η Σημειολογία στην καθημερινή ζωή. (Α. Τσοπανοπούλου, Μτφρ.). Αθήνα: Μαλλιάρης-Παιδεία. Εco, U. (1994). Θεωρία της σημειωτικής, Αθήνα: Γνώση. Εco, U. (2003). Εμπειρίες μετάφρασης. Λέγοντας σχεδόν το ίδιο, Αθήνα: Ελληνικά Γράμματα. Fabbri, P. (2012). Σημειωτική στροφή. (Ε. Κουρδής, και Α. Χριστοδούλου, Μτφρ.) Θεσσαλονίκη: University Studio Press. Guiraud, P. (2004). Η σημειολογία. Τι ξέρω; (Σ.Β. Βασιλείου, Μτφρ.). Αθήνα: Δαίδαλος-Ι. Ζαχαρόπουλος. Ζωίδης, Ε. (2008). Βλέπω. Θέματα σημειολογίας της εικόνας. Αθήνα: Ίων. Λαγόπουλος, Α. (2006). Επιστημολογίες του νοήματος, δομισμός και σημειωτική. Θεσσαλονίκη: Επίκεντρο. Λαζαράτος, Ι. (2007). Umberto Eco: Διασημειωτική μετάφραση και μετάφραση και επιστημολογία, Αθήνα: Παπαζήσης. Marcus, S. (1981). Σημεία για τα σημεία. Μια εισαγωγή στη σημειωτική. (Ν. Κοσμάς, Μτφρ.). Αθήνα: Γ. Α. Πνευματικός. Μοσχονάς, Σ. (2005). Ιδεολογία και γλώσσα. Αθήνα: Πατάκης. Mounin, G. (2002). Τα θεωρητικά προβλήματα της μετάφρασης. (Ι.Παπασπυρίδου, Μτφρ.). Αθήνα: Τραυλός. Peirce, C. (1981). Κείμενα σημειολογίας. Αθήνα: Νεφέλη. Πασχαλίδης, Γ. (2012). Τα νοήματα της φωτογραφίας. Θεσσαλονίκη: University Studio Press. Σακκελαρίου, Χ. (1995). Σημειολογία και γλωσσολογία. Με λεξικό όρων. Αθήνα: Ελληνικά Γράμματα. Saussure, F. De (1979). Μαθήματα γενικής γλωσσολογίας. (Φ.Δ. Αποστολόπουλος, Μτφρ.). Αθήνα: Παπαζήσης. ΑΚΑΔΗΜΑΪΚΑ ΠΕΡΙΟΔΙΚΑ και ΒΑΣΕΙΣ ΔΕΔΟΜΕΝΩΝ [Ιστοσελίδες] : http://hellenic-semiotics.gr/ Sign Systems Studies-International Journal of Semiotics http://www.ut.ee/SOSE/sss/index.htm Signo - Theoritical semiotics on the net http://www.signosemio.com/index-en.asp Signs - International journal of semiotics http://vip.iva.dk/signs/ Applied Semiotics - Journal of semiotics http://french.chass.utoronto.ca/as-sa/index-e.html Semiotica–Journal of the International Association for Semiotic Studies http://www.degruyter.com/view/j/semi
Last Update
24-04-2019