Course Information
TitleΠΩΛΗΣΗ ΚΑΙ ΚΑΝΑΛΙΑ ΕΜΠΟΡΙΑΣ ΑΓΡΟΤΙΚΩΝ ΠΡΟΙΟΝΤΩΝ / SALES AND MARKETING CHANNELS OF AGRICULTURAL PRODUCTS
CodeΝ127Ε
FacultyAgriculture, Forestry and Natural Environment
SchoolAgriculture
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CommonYes
StatusActive
Course ID420001847

Programme of Study: PPS Geōponías (2019-sīmera)

Registered students: 0
OrientationAttendance TypeSemesterYearECTS
KORMOSElective Courses belonging to the otherWinter-5
AGROTIKĪS OIKONOMIASElective Course belonging to the selected specialization (Elective Specialization Course)Winter-5

Programme of Study: UPS School of Agriculture (2011-today)

Registered students: 82
OrientationAttendance TypeSemesterYearECTS
KORMOSElective Courses belonging to the otherWinter-5
AGROTIKĪS OIKONOMIASElective Course belonging to the selected specialization (Elective Specialization Course)Winter-5

Class Information
Academic Year2019 – 2020
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
600142364
Type of the Course
  • General Knowledge
Course Category
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
General Competences
  • Apply knowledge in practice
  • Make decisions
  • Work in teams
  • Work in an international context
  • Design and manage projects
Course Content (Syllabus)
Introduction to agricultural marketing. Marketing functions. Agricultural products’ prices and market functionality. Promotion channels and marketing risks. Distribution networks. Alternative marketing channels. Types of flows across marketing channels. Sale of agricultural products. Marketing efficiency. Cooperative marketing. Export marketing.
Keywords
Sales, Wholesaling, Retailing of agricultural products, Distribution networks.
Educational Material Types
  • Notes
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Description
Teaching software: MS-Power Point
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures100
Reading Assigment20
Written assigments17
Exams3
Total140
Student Assessment
Description
100% written exams
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative)
  • Written Exam with Extended Answer Questions (Formative)
  • Written Exam with Problem Solving (Formative)
Bibliography
Course Bibliography (Eudoxus)
ΒΑΣΙΚΕΣ ΑΡΧΕΣ ΤΟΥ ΜΑΡΚΕΤΙΝΓΚ, 4η έκδοση, Εκδόσεις Αφοι ΚΥΡΙΑΚΙΔΗ Α.Ε., 2015, Κωδ.Εύδοξου:50662530
Last Update
17-05-2020