Course Information
TitleΠΟΛΙΤΙΚΕΣ ΠΡΟΩΘΗΣΗΣ ΚΑΙ ΣΤΡΑΤΗΓΙΚΕΣ ΔΙΑΦΗΜΙΣΕΙΣ ΤΩΝ ΑΓΡ.ΠΡΟΙΟΝΤΩΝ / PROMOTION STRATEGIES AND ADVERTISING OF AGRICULTURAL PRODUCTS
CodeΝ140Ε
FacultyAgriculture, Forestry and Natural Environment
SchoolAgriculture
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CommonYes
StatusActive
Course ID420001854

Programme of Study: PPS Geōponías (2019-sīmera)

Registered students: 0
OrientationAttendance TypeSemesterYearECTS
KORMOSElective Courses belonging to the otherSpring-5
AGROTIKĪS OIKONOMIASElective Course belonging to the selected specialization (Elective Specialization Course)Spring-5

Programme of Study: UPS School of Agriculture (2011-today)

Registered students: 60
OrientationAttendance TypeSemesterYearECTS
KORMOSElective Courses belonging to the otherSpring-5
AGROTIKĪS OIKONOMIASElective Course belonging to the selected specialization (Elective Specialization Course)Spring-5

Class Information
Academic Year2019 – 2020
Class PeriodSpring
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
600143013
Type of the Course
  • General Knowledge
Course Category
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
General Competences
  • Apply knowledge in practice
  • Make decisions
  • Work in teams
  • Work in an international context
  • Design and manage projects
Course Content (Syllabus)
Introduction to sales promotion. Objectives and rural promotional tools. Promotion strategies of agricultural products. Personal sales and direct marketing of agricultural products. Methods and sales theories. Sales promotion and communication. Introduction to advertising of agricultural products. Advertising and communication process. Design marketing plan and advertising program and setting the advertising budget. Economic advertising of agricultural products. Efficiency and effectiveness of advertising of agricultural products. Internet Advertising of agricultural products.
Keywords
Advertising, Sales promotion strategies, Marketing channels.
Educational Material Types
  • Notes
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Description
Teaching software: MS-Power Point
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures100
Reading Assigment20
Written assigments17
Exams3
Total140
Student Assessment
Description
100% written exams
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative)
  • Written Exam with Extended Answer Questions (Formative)
Bibliography
Course Bibliography (Eudoxus)
ΔΙΑΦΗΜΙΣΗ, Εκδότης University Studio Press, 2008, Κωδ.Εύδοξου:17203 ΑΠΟΤΕΛΕΣΜΑΤΙΚΗ ΔΙΑΦΗΜΙΣΗ, Εκδότης Rossili, 2015, Κωδ.Εύδοξου:41957367
Last Update
19-05-2020