CONSUMER BEHAVIOUR

Informazioni sull’Insegnamento
TitoloΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ / CONSUMER BEHAVIOUR
Codice12ΕΕ07
Ciclo / Livello di Studi1. Corso di Laurea
Semestre di InsegnamentoWinter
CoordinatorKostoula Margariti
Common
StatoAttivo
Course ID100001489

Programma di Studio: PPS Tmīma Oikonomikṓn Epistīmṓn (2013-sīmera)

Registered students: 202
IndirizzoTipo di FrequenzaSemestreAnnoECTS
OIKONOMIASEIDIKĪ EPILOGĪ533
DIOIKĪSĪ EPICΗEIRĪSEŌNEPILOGĪS KATEUTHYNSĪS533

Informazioni sull’Insegnamento
Anno Accademico2016 – 2017
SemestreWinter
Faculty Instructors
Class ID
600035270
Course Type 2016-2020
  • Area Scientifica
Organizzazione della Didattica
  • In presenza
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • Greco (Insegnamento, Esame)
Prerequisites
Required Courses
  • 12ΥΔ03 INTRODUCTION TO MARKETING
Abilita’ Generali
  • Applicazione pratica delle conoscenze acquisite
  • Adattamento a nuove situazioni
  • Presa di decisione
  • Lavoro in gruppo
  • Fare riflessioni critiche e autocritiche
Tipologia di Materiale Didattico
  • Appunti
  • Esercizi interattivi
Use of Information and Communication Technologies
Use of ICT
  • Uso delle TIC   nell’ insegnamento
  • Uso delle TIC nella comunicazione con gli studenti
Organizzazione dell’Insegnamento
ActivitiesCarico di LavoroECTSIndividualeGruppoErasmus
Conferenze
Esame250.9
Total250.9
Student Assessment
Student Assessment methods
  • Prova scritta semistrutturata con risposta breve (Formativa, Sommativa)
  • Prova scritta con rispote aperte (Formativa, Sommativa)
  • Prova scritta con soluzione di problemi (Formativa)
Bibliography
Course Bibliography (Eudoxus)
Solomon, M. Συμπεριφορά Καταναλωτή, 11η Ε.(μετάφραση), Εκδόσεις Τζιόλα, Θεσσαλονίκη, 2015. Σιώμκος, Γ. Ι. (2011), Συμπεριφορά Καταναλωτή και Στρατηγική Μάρκετινγκ, Αθήνα: Εκδόσεις Σταμούλη Α.Ε.
Additional bibliography for study
Συμπεριφορά Καταναλωτή, Γ. Μπάλτας & Π. Παπασταθοπούλου, 2013, Εκδόσεις Rossili Bearden, W. O., Netmeyer, R. G., & Mobley, M. F. (2010), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Newbury Park, CA: Sage. Blythe, J. (2008), Consumer Behaviour. Thomson Learning, London. De Mooij, M., (2011), Consumer behavior and culture: Consequences for global marketing and advertising, Thousand Oaks California: Sage Publications. Solomon, Michael R. (2006), Consumer Behavior, (2nd ed.), Boston, MA.: Allyn and Bacon. Lindstrom, M. (2008), Buyology. Truth and lies about why we buy, New York: Doubleday. J. Paul Peter and Jerry C. Olson (1999) Consumer Behavior and Marketing Strategy, Irwin McGraw-Hill. E. Arnould, L. Price, and G. Zinkham (2002). Consumers (2nd ed.), New York: McGraw-Hill. P. Peter, and J.Olson, (2007), Consumer Behavior. London: McGraw-Hill. Ενδεικτικές ιστοσελίδες: Association for Consumer Research: http://www.acrwebsite.org/ Society for Consumer Psychology: http://www.journalofconsumerpsychology.com/ American Marketing Association: www.marketingpower.com American Association of Advertising Agencies www.aaaa.org American Academy of Advertising www.aaasite.org
Last Update
07-02-2018