Additional bibliography for study
Dawson, C. (2009). Introduction to Research Methods: A Practical Guide for Anyone Undertaking a Research Project. 4th Revised edition: How To Books Ltd: United Kingdom.
Flick, U. (2009). An Introduction to Qualitative Research. 4th Edition: Sage Publications Ltd: London.
McDaniel, C.D. (2015). Marketing Research. 8th edition (International student edition).Hoboken, NJ: John Wiley.
Ghauri, P. & Gronhaug, K. (2010). Research Methods in Business Studies. 4 edition: Financial Times/ Prentice Hall: England.
Saunders, M., Thornhill, A. & Lewis, P. (2009). Research Methods for Business Students. 5th edition: Financial Times/ Prentice Hall: England.