CONSUMER BEHAVIOUR

Informazioni sull’Insegnamento
TitoloΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ / CONSUMER BEHAVIOUR
Codice12ΕΕ07
Ciclo / Livello di Studi1. Corso di Laurea
Semestre di InsegnamentoWinter
CoordinatorChristina Boutsouki
Common
StatoAttivo
Course ID100001489

Programma di Studio: PPS Tmīma Oikonomikṓn Epistīmṓn (2013-sīmera)

Registered students: 242
IndirizzoTipo di FrequenzaSemestreAnnoECTS
OIKONOMIASEPILOGĪS TĪS ALLĪS KATEUTHYNSĪS 533
DIOIKĪSĪ EPICΗEIRĪSEŌNEPILOGĪS KATEUTHYNSĪS533

Informazioni sull’Insegnamento
Anno Accademico2019 – 2020
SemestreWinter
Faculty Instructors
Weekly Hours3
Class ID
600147169
Course Type 2016-2020
  • Area Scientifica
Organizzazione della Didattica
  • In presenza
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • Greco (Insegnamento, Esame)
Prerequisites
Required Courses
  • 12ΥΔ03 INTRODUCTION TO MARKETING
Abilita’ Generali
  • Applicazione pratica delle conoscenze acquisite
  • Adattamento a nuove situazioni
  • Presa di decisione
  • Lavoro in gruppo
  • Fare riflessioni critiche e autocritiche
Tipologia di Materiale Didattico
  • Appunti
  • Esercizi interattivi
Use of Information and Communication Technologies
Use of ICT
  • Uso delle TIC   nell’ insegnamento
  • Uso delle TIC nella comunicazione con gli studenti
Organizzazione dell’Insegnamento
ActivitiesCarico di LavoroECTSIndividualeGruppoErasmus
Conferenze321.1
Studio e analisi bibliografica301.1
Progetto (project)100.4
Elaborazione tesina/tesine100.4
Esame20.1
Total843
Student Assessment
Student Assessment methods
  • Prova scritta semistrutturata con risposta breve (Formativa, Sommativa)
  • Prova scritta con rispote aperte (Formativa, Sommativa)
  • Prova scritta con soluzione di problemi (Formativa)
Bibliography
Course Bibliography (Eudoxus)
Solomon, M. X. Μπουτσούκη (επιμέλεια), Συμπεριφορά Καταναλωτή, 11η Ε.(μετάφραση), Εκδόσεις Τζιόλα, Θεσσαλονίκη. Σιώμκος, Γ. Ι. (2018), Συμπεριφορά Καταναλωτή , Λευκωσία: Broken Hill Publishers Ltd.
Additional bibliography for study
Συμπεριφορά Καταναλωτή, Γ. Μπάλτας & Π. Παπασταθοπούλου, 2013, Εκδόσεις Rossili Bearden, W. O., Netmeyer, R. G., & Mobley, M. F. (2010), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Newbury Park, CA: Sage. Blythe, J. (2008), Consumer Behaviour. Thomson Learning, London. De Mooij, M., (2011), Consumer behavior and culture: Consequences for global marketing and advertising, Thousand Oaks California: Sage Publications. Solomon, Michael R. (2006), Consumer Behavior, (2nd ed.), Boston, MA.: Allyn and Bacon. Lindstrom, M. (2008), Buyology. Truth and lies about why we buy, New York: Doubleday. J. Paul Peter and Jerry C. Olson (1999) Consumer Behavior and Marketing Strategy, Irwin McGraw-Hill. E. Arnould, L. Price, and G. Zinkham (2002). Consumers (2nd ed.), New York: McGraw-Hill. P. Peter, and J.Olson, (2007), Consumer Behavior. London: McGraw-Hill. Ενδεικτικές ιστοσελίδες: Association for Consumer Research: http://www.acrwebsite.org/ Society for Consumer Psychology: http://www.journalofconsumerpsychology.com/ American Marketing Association: www.marketingpower.com American Association of Advertising Agencies www.aaaa.org American Academy of Advertising www.aaasite.org
Last Update
20-11-2020