Additional bibliography for study
• Hornik, R. (Ed.). (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Erlbaum.
• Rice, R. E., & Atkin, C. K. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage.
• National Cancer Institute. (2001). Making health communication programs work. Available online at: http://www.cancer.gov/pinkbook
• Crano, W. D., & Burgoon, M. (Eds.) (2002). Mass media and drug prevention: Classic and contemporary theories and research. Mahwah, NJ: Erlbaum.
• Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2004). Health behavior and health education: Theory, research, and practice (4th ed.). San Francisco: Jossey-Bass.
• Witte, K., Meyer, G., & Martell, D. P. (2001). Effective health risk messages: A step-by-step guide. Newbury Park, CA: Sage.