CONSUMER BEHAVIOR IN SPORT, LEISURE AND SPORT TOURISM
| Titolo | ΚΑΤΑΝΑΛΩΤΙΚΗ ΣΥΜΠΕΡΙΦΟΡΑ ΣΤΟΝ ΑΘΛΗΤΙΣΜΟ, ΤΗΝ ΑΝΑΨΥΧΗ ΚΑΙ ΤΟΝ ΑΘΛΗΤΙΚΟ ΤΟΥΡΙΣΜΟ / CONSUMER BEHAVIOR IN SPORT, LEISURE AND SPORT TOURISM |
| Codice | ΜΑΥ3 |
| Ciclo / Livello di Studi | 2. Post Laurea |
| Semestre di Insegnamento | Winter |
| Coordinator | Konstantinos Alexandris |
| Common | No |
| Stato | Attivo |
| Course ID | 600015308 |
Programma di Studio: PMS DIOIKĪSĪ ATHLĪTIMOU, ANAPSYCΗĪS KAI ATHLĪTIKOU TOURISMOU
Registered students: 30
| Indirizzo | Tipo di Frequenza | Semestre | Anno | ECTS |
|---|---|---|---|---|
| KORMOS | Obbligatorio | Winter | - | 10 |
| Anno Accademico | 2018 – 2019 |
| Semestre | Winter |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Class ID | 600133363
|
Organizzazione della Didattica
- In presenza
- A distanza
Materiali Online
- e-Study Guide https://qa.auth.gr/it/class/1/600133363
- Sito del Dipartimento:
- eLearning (Moodel/Moodle):
Language of Instruction
- Greco (Insegnamento, Esame)
Abilita’ Generali
- Applicazione pratica delle conoscenze acquisite
- Ricerca, analisi e raccolta dati e informazioni, con l’utilizzo di tecnologie adeguate
- Adattamento a nuove situazioni
- Presa di decisione
- Lavoro in gruppo
- Lavoro in contesto internazionale
- Lavoro in equipe interdisciplinari
- Produzione di nuove idee di ricerca
- Progettazione e gestione di progetti
- Rispetto verso la diversita’ e la multiculturalita’
- Rispetto verso l’ambiente naturale
- Dimostrare responsabilità sociale, professionale e morale e sensibilità verso i problemi di genere
- Fare riflessioni critiche e autocritiche
- Promuovere il pensiero indipendente, creativo e intuitivo
Tipologia di Materiale Didattico
- Libro
- Appunti
- Materiale multimediale
- Esercizi interattivi
Use of Information and Communication Technologies
Use of ICT
- Uso delle TIC nell’ insegnamento
Organizzazione dell’Insegnamento
| Activities | Carico di Lavoro | ECTS | Individuale | Gruppo | Erasmus |
|---|---|---|---|---|---|
| Conferenze | 100 | ||||
| Seminari | 100 | ||||
| Esercitazione pratica nel Settore | 50 | ||||
| Total | 250 |
Bibliography
Additional bibliography for study
Βασικά Βιβλίο
• Funk, D., Alexandris, K., McDonald, H. (2016). Sport consumer behaviour: marketing strategies. London: Routledge.
• Αλεξανδρής, Κ. (2017). Αρχές Μάνατζμεντ και Μάρκετινγκ Οργανισμών
Και Επιχειρήσεων Αθλητισμού και Αναψυχής. Θεσσαλονίκη: Εκδόσεις
Κυριακίδη
Άρθρα
• Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
• Alexandris, K., Funk, D., & Pritchard, M. (2011). The Impact of Constraints on Motivation, Activity Attachment and Skier Intentions to Continue. Journal of Leisure Research, 43, 56-79
• Alexandris, K., Douka, S., Papadopoulos, P., Kaltsatou A. (2008). Testing the role of service quality on the development of brand associations and brand loyalty, Managing Service Quality, 18, 239-255
• Alexandris, K., Tsiotsou, R. (2012). Sport Fans Attachment Segments: A Psychographic Profile Based on Team Self-Expression and Involvement. European Sport Management Quarterly, 12 (1), 65-81.
• Alexandris, K., Tsiotsou, R., James, J. (2012) Testing a Hierarchy of Effects Model of Sponsorship Effectiveness: The Role of Team Attachment and Sponsor Image. Journal of Sport Management, 26, 363-378.
• Alexandris, K., Tsaousi, E., & James, J. (2007). Predicting sponsorship outcomes from attitudinal constructs: The case of a professional basketball event. Sport Marketing Quarterly, 16, 13–139.
• Bennet, R. (1999). Sport sponsorship spectator recall and false consensus. European Journal of Marketing, 33, 291–313.
• Alicia, J. (2013). How The NFL Built a 25 Million Person Hispanic Fan Base, (http://www.forbes.com/sites/aliciajessop/2013/09/26/how-the-nfl-built-a-25-million-person-hispanic-fan-base).
• Beesly C. (2015). Marketing to Seniors and Baby Boomers, All Business, Your small business advantage, (http://www.allbusiness.com/marketing-to-seniors-and-baby-boomers-have-you-13940100-1.html).
• Brennan, B. (2013). NFL Raises Its Game with Women Consumers, Forbes, (http://www.forbes.com/sites/bridgetbrennan/2013/09/04/nfl-raises-its-game-with-women-consumers
• Birkner, C. (2014). Major League Soccer Sets Big Marketing Goals, Marketing News Weekly, http://www.huffingtonpost.co.uk/2013/10/15/generation-n-native-generation_n_4099917.html).
• Bradshaw, L. (2014). Is football a working class sport? http://exclusivesportsmedia.tv/is-football-still-a-working-class-sport/
• Carter J. F. (2010). 8 Social Media Strategies to Engage Multicultural Consumers. Retrieved from http://mashable.com/2010/04/21/social-media-multicultural
Last Update
07-10-2019
