CONSUMER BEHAVIOUR
| Titolo | ΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ / CONSUMER BEHAVIOUR |
| Codice | 12ΕΕ07 |
| Ciclo / Livello di Studi | 1. Corso di Laurea |
| Semestre di Insegnamento | Winter |
| Coordinator | Christina Boutsouki |
| Common | Sì |
| Stato | Attivo |
| Course ID | 100001489 |
Programma di Studio: PPS Tmīma Oikonomikṓn Epistīmṓn (2013-sīmera)
Registered students: 256
| Indirizzo | Tipo di Frequenza | Semestre | Anno | ECTS |
|---|---|---|---|---|
| OIKONOMIAS | EPILOGĪS TĪS ALLĪS KATEUTHYNSĪS | 5 | 3 | 3 |
| DIOIKĪSĪ EPICΗEIRĪSEŌN | EPILOGĪS KATEUTHYNSĪS | 5 | 3 | 3 |
| Anno Accademico | 2018 – 2019 |
| Semestre | Winter |
| Faculty Instructors | |
| Class ID | 600122960
|
Class Schedule
| Building | Αμφιθέατρο ΝΟΕ |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 1 (159) |
| Calendario | Τρίτη 00:00 έως 03:00 |
Course Type 2016-2020
- Area Scientifica
Organizzazione della Didattica
- In presenza
Materiali Online
- e-Study Guide https://qa.auth.gr/it/class/1/600122960
- eLearning (Moodel/Moodle): https://elearning.auth.gr/course/view.php?id=3875
- OpenCourses (eClass): https://opencourses.auth.gr/courses/OCRS275/
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greco (Insegnamento, Esame)
Prerequisites
Required Courses
- 12ΥΔ03 INTRODUCTION TO MARKETING
Abilita’ Generali
- Applicazione pratica delle conoscenze acquisite
- Adattamento a nuove situazioni
- Presa di decisione
- Lavoro in gruppo
- Fare riflessioni critiche e autocritiche
Tipologia di Materiale Didattico
- Appunti
- Esercizi interattivi
Use of Information and Communication Technologies
Use of ICT
- Uso delle TIC nell’ insegnamento
- Uso delle TIC nella comunicazione con gli studenti
Organizzazione dell’Insegnamento
| Activities | Carico di Lavoro | ECTS | Individuale | Gruppo | Erasmus |
|---|---|---|---|---|---|
| Conferenze | 33 | 1.2 | ✓ | ||
| Studio e analisi bibliografica | 30 | 1.1 | ✓ | ||
| Progetto (project) | 10 | 0.4 | ✓ | ||
| Elaborazione tesina/tesine | 10 | 0.4 | ✓ | ||
| Esame | 2 | 0.1 | ✓ | ||
| Total | 85 | 3.0 |
Student Assessment
Student Assessment methods
- Prova scritta semistrutturata con risposta breve (Formativa, Sommativa)
- Prova scritta con rispote aperte (Formativa, Sommativa)
- Prova scritta con soluzione di problemi (Formativa)
Bibliography
Course Bibliography (Eudoxus)
Solomon, M. X. Μπουτσούκη (επιμέλεια), Συμπεριφορά Καταναλωτή, 11η Ε.(μετάφραση), Εκδόσεις Τζιόλα, Θεσσαλονίκη.
Σιώμκος, Γ. Ι. (2018), Συμπεριφορά Καταναλωτή , Λευκωσία: Broken Hill Publishers Ltd.
Additional bibliography for study
Συμπεριφορά Καταναλωτή, Γ. Μπάλτας & Π. Παπασταθοπούλου, 2013, Εκδόσεις Rossili
Bearden, W. O., Netmeyer, R. G., & Mobley, M. F. (2010), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Newbury Park, CA: Sage.
Blythe, J. (2008), Consumer Behaviour. Thomson Learning, London.
De Mooij, M., (2011), Consumer behavior and culture: Consequences for global marketing and advertising, Thousand Oaks California: Sage Publications.
Solomon, Michael R. (2006), Consumer Behavior, (2nd ed.), Boston, MA.: Allyn and Bacon.
Lindstrom, M. (2008), Buyology. Truth and lies about why we buy, New York: Doubleday.
J. Paul Peter and Jerry C. Olson (1999) Consumer Behavior and Marketing Strategy, Irwin McGraw-Hill.
E. Arnould, L. Price, and G. Zinkham (2002). Consumers (2nd ed.), New York: McGraw-Hill.
P. Peter, and J.Olson, (2007), Consumer Behavior. London: McGraw-Hill.
Ενδεικτικές ιστοσελίδες:
Association for Consumer Research: http://www.acrwebsite.org/
Society for Consumer Psychology: http://www.journalofconsumerpsychology.com/
American Marketing Association: www.marketingpower.com
American Association of Advertising Agencies www.aaaa.org
American Academy of Advertising www.aaasite.org
Last Update
12-02-2020
