CONSUMER BEHAVIOUR
| Title | ΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ / CONSUMER BEHAVIOUR |
| Code | 12ΕΕ07 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Christina Boutsouki |
| Common | Yes |
| Status | Active |
| Course ID | 100001489 |
Programme of Study: UPS School of Economics (2013-today)
Registered students: 256
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| OIKONOMIAS | Elective Courses belonging to the other | 5 | 3 | 3 |
| DIOIKĪSĪ EPICΗEIRĪSEŌN | Elective Course belonging to the selected specialization (Elective Specialization Course) | 5 | 3 | 3 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Faculty Instructors | |
| Class ID | 600122960
|
Class Schedule
| Building | Αμφιθέατρο ΝΟΕ |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 1 (159) |
| Calendar | Τρίτη 00:00 έως 03:00 |
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600122960
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=3875
- OpenCourses (eClass): https://opencourses.auth.gr/courses/OCRS275/
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Prerequisites
Required Courses
- 12ΥΔ03 INTRODUCTION TO MARKETING
General Prerequisites
There are no prerequisites
Learning Outcomes
Students are acquainted with consumer behavior, the act of buying, having and being. Consumer behavior is more than buying things. It also embraces the study of how having or not having things affets our lives and how our possessions influence the way we feel about ourselves and about each other. In addition to understanding why people buy things we also try to appreciate how products, services and consumption activities contribute to the broader social world we experience
General Competences
- Apply knowledge in practice
- Adapt to new situations
- Make decisions
- Work in teams
- Be critical and self-critical
Course Content (Syllabus)
The study of consumer behavior covers a lot of ground. It is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires. Consumers take many forms, ranging from small kids to executives in large corporations Consumption includes almost anything from a mere product to a celebrity or even democracy.
The topics covered in this course entail decision making, cultural influences, consumer well being, perception, learning and memory, attitudes and persuasion, consumer identity and networked consumer behavior.
Keywords
Consumer Behavior, Buying Process, Demographics, Psychografic variables
Educational Material Types
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 33 | 1.2 | ✓ | ||
| Reading Assigment | 30 | 1.1 | ✓ | ||
| Project | 10 | 0.4 | ✓ | ||
| Written assigments | 10 | 0.4 | ✓ | ||
| Exams | 2 | 0.1 | ✓ | ||
| Total | 85 | 3.0 |
Student Assessment
Description
Final Exams
Student Assessment methods
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative)
Bibliography
Course Bibliography (Eudoxus)
Solomon, M. X. Μπουτσούκη (επιμέλεια), Συμπεριφορά Καταναλωτή, 11η Ε.(μετάφραση), Εκδόσεις Τζιόλα, Θεσσαλονίκη.
Σιώμκος, Γ. Ι. (2018), Συμπεριφορά Καταναλωτή , Λευκωσία: Broken Hill Publishers Ltd.
Additional bibliography for study
Συμπεριφορά Καταναλωτή, Γ. Μπάλτας & Π. Παπασταθοπούλου, 2013, Εκδόσεις Rossili
Bearden, W. O., Netmeyer, R. G., & Mobley, M. F. (2010), Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Newbury Park, CA: Sage.
Blythe, J. (2008), Consumer Behaviour. Thomson Learning, London.
De Mooij, M., (2011), Consumer behavior and culture: Consequences for global marketing and advertising, Thousand Oaks California: Sage Publications.
Solomon, Michael R. (2006), Consumer Behavior, (2nd ed.), Boston, MA.: Allyn and Bacon.
Lindstrom, M. (2008), Buyology. Truth and lies about why we buy, New York: Doubleday.
J. Paul Peter and Jerry C. Olson (1999) Consumer Behavior and Marketing Strategy, Irwin McGraw-Hill.
E. Arnould, L. Price, and G. Zinkham (2002). Consumers (2nd ed.), New York: McGraw-Hill.
P. Peter, and J.Olson, (2007), Consumer Behavior. London: McGraw-Hill.
Ενδεικτικές ιστοσελίδες:
Association for Consumer Research: http://www.acrwebsite.org/
Society for Consumer Psychology: http://www.journalofconsumerpsychology.com/
American Marketing Association: www.marketingpower.com
American Association of Advertising Agencies www.aaaa.org
American Academy of Advertising www.aaasite.org
Last Update
12-02-2020
