Marketing and Consumer Behavior in Recreation I
| Title | ΚΑΤΕΥΘΥΝΣΗ-ΜΑΡΚΕΤΙΝΓΚ ΚΑΙ ΣΥΜΠΕΡΙΦΟΡΑ ΠΕΛΑΤΩΝ ΑΝΑΨΥΧΗΣ Ι / Marketing and Consumer Behavior in Recreation I |
| Code | ΓΚ2401 |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sport Science (Serres) |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Common | No |
| Status | Active |
| Course ID | 260000494 |
| Academic Year | 2016 – 2017 |
| Class Period | Winter |
| Faculty Instructors | |
| Weekly Hours | 2 |
| Class ID | 600057609
|
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600057609
- OpenCourses (eClass): http://eclass.auth.gr/courses/OCRS132/
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
- English (Instruction, Examination)
Learning Outcomes
By the end of the class, students will be able to:
recognise the unique characteristics of the sport products
understand major principles of sponsorship
develop and evaluate sponsorship proposals
present sponsorship proposals
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Make decisions
- Work autonomously
- Work in teams
- Design and manage projects
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
This course aims to teach students the basic principles of marketing and how they are implemented in sport and recreation. More specifically, theories and practices of "marketing through sport" activities such as sponsorship and sport advertising will be taught.
Keywords
sport marketing, sport products, sponsorship, sponsors
Educational Material Types
- Notes
- Slide presentations
- Multimedia
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
Description
Projector
Social Media
Internet (blog, ejournal, emails)
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 80 | 3.1 | ✓ | ||
| Seminars | 10 | 0.4 | ✓ | ||
| Project | 24 | 0.9 | ✓ | ||
| Written assigments | 16 | 0.6 | ✓ | ✓ | |
| Total | 130 | 5 |
Student Assessment
Description
The final grade in this course is based on the grades achieved in the final examination (50%) along with a team project at the end of the class (50%). The examination consists partly of multiple choice questions and partly on short-answer questions. Detailed instructions are given to the students at the beginning of the semester in the course outline and in the Depertmrnt's Assignment Manual. Students must achieve at least 50 per cent on the final examination in order to pass the course. During the semester students are able to self-evaluate their understanding on the course material by taking short quizzes. The team-project should be presented at the last day of classes
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Exam with Short Answer Questions (Summative)
- Written Exam with Extended Answer Questions (Summative)
- Written Assignment (Formative, Summative)
- Performance / Staging (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Mullin, B. J., Hardy. W. A. (2004). Αθλητικό Μάρκετινγκ. Εκδόσεις Πασχαλίδης, Αθήνα
Additional bibliography for study
Shank, M. D. (2005). Sports Marketing: A strategic perspective (3rd Ed.). Prentice Hall, Nj.
Meenaghan, T. (1991). Spomsorship-Legitimizing the Medium. European Journal of Marketing, 25, 5-10.
Last Update
18-10-2015
