MANAGEMENT OF SPORTS ORGANIZATIONS AND BUSINESSES

Course Information
TitleΔΙΟΙΚΗΣΗ ΑΘΛΗΤΙΚΩΝ ΟΡΓΑΝΙΣΜΩΝ ΚΑΙ ΕΠΙΧΕΙΡΗΣΕΩΝ / MANAGEMENT OF SPORTS ORGANIZATIONS AND BUSINESSES
CodeΕΠ0260
FacultyPhysical Education and Sport Science
SchoolPhysical Education and Sports Sciences (Thessaloniki)
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CoordinatorGeorgios Tzetzis
CommonYes
StatusActive
Course ID600022871
Class Information
Academic Year2025 – 2026
Class PeriodWinter
Faculty Instructors
Weekly Hours2
Total Hours26
Class ID
600286148
Course Type 2021
Specific Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
The course provides an applied approach to the principles of managing sports organizations and businesses. The course content aims to facilitate the understanding of fundamental concepts and theories required for the effective management of sports organizations and enterprises, focusing on their structure, organization, and objectives within the corresponding operational and economic environment. Additionally, it addresses the acquisition of scientific tools, techniques, and methodologies for the efficient utilization and management of resources. Upon successful completion of the course, students will be able to: Understand the basic characteristics and differences of sports organizations and businesses. Comprehend the tools and functions of the core disciplines supporting the management of sports organizations and enterprises. Analyze the sports consumer-participant and the influence of internal and external factors within the sports market environment. Integrate and apply theoretical concepts to effectively design the operations of sports organizations and businesses. Apply the acquired knowledge in a rapidly changing sports environment.
General Competences
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Generate new research ideas
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The aim of the course is to understand and apply the principles of managing sports organizations and businesses to ensure their sustainability and growth in the complex and competitive sports environment. The learning outcomes focus on understanding the fundamental concepts and theories necessary for the effective management of sports organizations and enterprises, emphasizing their structure, organization, and objectives within the relevant operational and economic environment. Syllabus Outline: Structure of Sports Organizations and Businesses Management of Sports Organizations and Businesses Human Resource Development in Sports Organizations and Businesses Products and Services of Sports Organizations and Businesses Characteristics and Profiles of Sports Consumers Design of Sports Organizations and Businesses Organization of Sports Organizations and Businesses Leadership in Sports Organizations and Businesses Marketing for Sports Organizations and Businesses Public Relations and Communication in Sports Organizations and Businesses Management of Sports Facilities Management of Sports Events Entrepreneurship Development in Sports Organizations and Businesses
Educational Material Types
  • Notes
  • Slide presentations
  • Multimedia
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Description
Use of modern technological means in teaching, communication with students and their assessment
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures26✓
Reading Assigment10✓
Written assigments4✓
Exams
Total40
Student Assessment
Description
Written Final Examination: Includes Multiple-Choice Questions, Short-Answer Questions, Essay Questions, and Case Study Problem-Solving.
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative, Summative)
  • Written Exam with Short Answer Questions (Formative, Summative)
  • Written Assignment (Formative, Summative)
  • Written Exam with Problem Solving (Formative, Summative)
Bibliography
Additional bibliography for study
Σημειώσεις και υλικό που έχει αναπτυχθεί στο elearning Mullin, B. J., Hardy, S., & Sutton, W. A. (2000). Sport Marketing. Champaign IL: Human Kinetics Robinson, M. (2010) Sport Club Management. Champaign IL: Human Kinetics
Last Update
07-04-2025