Research Methods in Mass Communication
| Title | Μέθοδοι Έρευνας Μαζικής Επικοινωνίας (Θ/A) / Research Methods in Mass Communication |
| Code | MM0400 |
| Faculty | Social and Economic Sciences |
| School | Journalism and Mass Communications |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Alexandros Baltzis |
| Common | No |
| Status | Active |
| Course ID | 140000199 |
| Academic Year | 2025 – 2026 |
| Class Period | Winter |
| Instructors from Other Categories |
|
| Weekly Hours | 4 |
| Total Hours | 52 |
| Class ID | 600288757
|
Course Type 2016-2020
- Scientific Area
- Skills Development
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600288757
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=8327
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
After the successful completion of the course students will be in the position:
1. To know the concepts, terminology and methods used in the research of mass communication
2. To be able to effectively search for, retrieve and critically evaluate the existing scientific literature
3. To be able to choose the appropriate research method according to the question they wishe to investigate
4. To be able to design effective research in the field of social sciences
5. To be aware of the potential weaknesses of the research they are planning and to find ways to overcome them
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Make decisions
- Work in teams
- Generate new research ideas
- Design and manage projects
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
In this course, students are introduced in the more frequently applied research methods in the field of mass communication. In particular they familiarize themselves with both the quantitative research methods (e.g. correlation design, experimental design, survey design) as well as with qualitative research methods (e.g., content analysis, interview, focus groups, thematic analysis). They also are exposed to the structure of scientific research and the stages of a research (sampling, purpose, formulation of research questions and hypotheses, structure, references).
Educational Material Types
- Slide presentations
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | ||||
| Laboratory Work | |||||
| Internship | 10 | ||||
| Interactive Teaching in Information Center | 10 | ||||
| Field trips and participation in conferences / seminars / activities | 3 | ||||
| Project | 9 | ||||
| Written assigments | 6 | ||||
| Exams | 10 | ||||
| Total | 100 |
Student Assessment
Description
Formative evaluation during lectures - Written assingment and final exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Assignment (Formative, Summative)
- Oral Exams (Formative)
- Performance / Staging (Formative)
- Report (Summative)
- Labortatory Assignment (Formative)
Bibliography
Course Bibliography (Eudoxus)
Wimmer, R. D., & Dominick, J. R. (2015). Έρευνα στη Μαζική Επικοινωνία: Μια Εισαγωγή (Επιμ. Α. Γαρδικιώτης). Αθήνα: Πεδίο
Additional bibliography for study
Cohen, L., Manion, L., & Morrison, K. (2008). Μεθοδολογία εκπαιδευτικής έρευνας. Αθήνα: Εκδόσεις Μεταίχμιο.
Creswell, J. W. (2016). Η έρευνα στην εκπαίδευση: Σχεδιασμός, διεξαγωγή και αξιολόγηση της ποσοτικής και ποιοτικής έρευνας (2η έκδοση). Αθήνα: Εκδοτικό Όμιλος Ιων.
Κυριαζή, Ν. (2011). Η κοινωνιολογική έρευνα: Κριτική επισκόπηση των μεθόδων και των τεχνικών. Αθήνα: Εκδόσεις Πεδίο.
Ρούσσος, Π., & Τσαούσης, Γ. (2011). Στατιστική στις επιστήμες συμπεριφοράς με τη χρήση του SPSS. Αθήνα: Εκδόσεις Τόπος.
Last Update
28-05-2019
