Marketing of Tourism Destinations and Natural Environment

Course Information
TitleMARKETING ΤΟΥΡΙΣΤΙΚΩΝ ΠΡΟΟΡΙΣΜΩΝ ΚΑΙ ΦΥΣΙΚΟ ΠΕΡΙΒΑΛΛΟΝ / Marketing of Tourism Destinations and Natural Environment
CodeΜ19
Interdepartmental ProgrammeTourism and Local Development
Collaborating SchoolsEconomics
Agriculture
Cycle / Level2nd / Postgraduate
Teaching PeriodSpring
CoordinatorKonstantinos Papaspyropoulos
CommonNo
StatusActive
Course ID600017164

Programme of Study: Tourism and Local Development

Registered students: 6
OrientationAttendance TypeSemesterYearECTS
PERIVALLON KAI AEIFOROS TOURISMOSElective Course belonging to the selected specialization (Elective Specialization Course)216
POLITISTIKOS-THRĪSKEUTIKOS TOURISMOSElective Courses216
TOURISMOS KAI PERIFEREIAKĪ ANAPTYXĪElective Courses216
Class Information
Academic Year2025 – 2026
Class PeriodSpring
Faculty Instructors
Instructors from Other Categories
Class ID
600289942
Course Type 2021
Specialization / Direction
Mode of Delivery
  • Face to face
  • Distance learning
Digital Course Content
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Bibliography
Additional bibliography for study
Kotler, P., & Keller, L.K. (2017), Μάρκετινγκ Μάνατζμεντ, Κλειδάριθμος Ηγουμενάκης, Ν. (2013) Τουριστικό Μάρκετινγκ στη Θεωρία και Πράξη, Εκδοτικός Οίκος Αντωνακοπούλου. Βασιλειάδης Χ. (2017). Η Διαχείριση και το Μάρκετινγκ των Τουριστικών Προορισμών. 3η έκδοση. Αθήνα: Εκδόσεις Αφοί Καραγiώργου Middleton, V.T.C. (2008), Marketing in Travel and Tourism, Elsevier. Morrison, A (2018), Marketing and Managing Tourism Destinations. 2nd edition. New York: Routledge Journal of Travel Research Tourism Management Annals of Tourism Research Journal of Marketing Journal of Business Research
Last Update
03-04-2023