Marketing Communications
| Title | Μάρκετινγκ Επικοινωνιών / Marketing Communications |
| Code | MM1000 |
| Faculty | Social and Economic Sciences |
| School | Journalism and Mass Communications |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Spring |
| Coordinator | Paraskevi Dekoulou |
| Common | No |
| Status | Active |
| Course ID | 140000205 |
| Academic Year | 2025 – 2026 |
| Class Period | Spring |
| Faculty Instructors |
|
| Instructors from Other Categories |
|
| Class ID | 600293029
|
Course Type 2016-2020
- Background
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600293029
- At the Website of the School:
- eLearning:
- eLearning (Moodle):
Language of Instruction
- Greek (Instruction)
Learning Outcomes
1. students could create content marketing 2. integrate marketign communication tools 3. evaluation of economic and communicational results
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course aims to introduce the principles of marketing with emphasis on analysis of how to promote products and sercices. The curriculum includes an introduction to marketing, marketing mix as the product, price, distribution, people, processes and visibility. Advertising, sales promotion, public relations and publicity, sponsorship, direct marketing, e-marketing, personal selling and marketing relationships.
Keywords
marketing communication techniques
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Book
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 39 | ✓ | |||
| Laboratory Work | |||||
| Reading Assigment | |||||
| Internship | |||||
| Total | 39 |
Student Assessment
Student Assessment methods
- Written Exam with Short Answer Questions (Formative)
- Written Assignment (Formative, Summative)
- Oral Exams (Formative, Summative)
- Written Exam with Problem Solving (Summative)
- Labortatory Assignment (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Kotler Ph. (2008) μάρκετινγ εκδόσεις επίκεντρο
Additional bibliography for study
journal of marketing communications
international journal of advertising research
Last Update
24-11-2020
