STRATEGIC MANAGEMENT
| Title | ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ / STRATEGIC MANAGEMENT |
| Code | 03ΥΖ06 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Aikaterini Kampouri |
| Common | No |
| Status | Active |
| Course ID | 100000737 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Instructors from Other Categories | |
| Weekly Hours | 4 |
| Class ID | 600123106
|
Course Type 2016-2020
- Background
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600123106
- At the Website of the School: http://www.econ.auth.gr/index.php
- eLearning (Moodle):
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Course goals:
1. Development of students strategic though and approach to business problems,
2. Get the basic knowledge related to the:
- search, analysis and evaluation of the elements and development in the external and internal environment and
the basic assumptions under which strategic decisions are made,
- Different levels and types of strategies available to companies in order to be sustainable and develop.
3. Become familiar with the methods, systems, models and procedures of SM and be able to apply them in practice -
through case studies analysis
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course syllabus includes:
1) The content, importance and dimensions of Strategic Management (SM)
2) The basic model of the SM process and its faces and more precisely: Set mission, vision and targets, external
and internal environment analysis, SWOT analysis, the levels of strategy and the choice of strategy, strategy
implementation, evaluation and feedback
3) The different types of strategy options available at different levels,SM tools, systems, methods, procedures
and models
4) Case studies: study and analysis, in order to connect theory to practice
Keywords
Strategic management, Sustainable Competitice Advantage, Strategic Management Process and Tools
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
- Use of IT for teaching
- Blackboard
- Use of search engines (Heallink)
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | ✓ | ||||
| Seminars | |||||
| Reading Assigment | ✓ | ✓ | |||
| Tutorial | ✓ | ✓ | |||
| Field trips and participation in conferences / seminars / activities | |||||
| Written assigments | ✓ | ✓ | |||
| Total |
Student Assessment
Description
- Participating in class and activities
- Team Coursework
- Final exams (oral or written)
Student Assessment methods
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Oral Exams (Summative)
- Written Exam with Problem Solving (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
1. Παπαδάκη, Β. (2012), Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής
Εμπειρία, Έκδοση Δ΄, Ε.Σ. Μπένου, Αθήνα Κωδικός Βιβλίου στον Εύδοξο:22766755)
2. Γεωργόπουλος, Ν. (2013), Στρατηγικό Μάνατζμεντ, Έκδοση Β΄, Ε.Σ. Μπένου,
(Κωδικός Βιβλίου στον Εύδοξο: 33133177)
Additional bibliography for study
1. Rothaermel, F. (2012), Strategic Management: Concepts, McGraw-Hill/Irwin; 1st Ed.
2. Pearce, J. anf Robinson, R. (2012), Strategic Management, McGraw-Hill/Irwin; 13 edition
3. Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation. Wiley.
4. Johnson, J., Scholes, K and Whittington R. (2010), Exploring Corporate Strategy, Prentice Hall, 9th Ed.
5. Carpenter, M. A. and Sanders, W. G. (2007). Strategic management: a dynamic perspective: concepts and cases. Pearson/Prentice Hall. Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD30.28.C3772.
6. Hill, C. W. L. and Jones, G. R.(2009). Theory of strategic management. South-Western, Cengage Learning Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD70.U5H544.
7. Hunger, J. D and Wheelen, T. L. (2007). Essentials of strategic management. Pearson Prentice Hall, Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD30.28.H867.
8. Wheelen, Thomas L and Hunger, J. David (1998). Strategic management and business policy: entering 21st century global society. Addison- Wesley, Βιβλιοθήκη Τμημ. Μηχανολόγων - Μηχανικών, HD30.28.W43.
9. Πετρίδου Ευγενία (2011). "Διοίκηση-Μανατζμεντ: Μία εισαγωγική προσέγγιση", Γ! έκδοση, Εκδόσεις Σοφία, Θεσσαλονίκη
Last Update
03-10-2014
