STRATEGIC MANAGEMENT

Course Information
TitleΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ / STRATEGIC MANAGEMENT
Code03ΥΖ06
FacultyEconomic and Political Sciences
SchoolEconomics
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorNiki Glaveli
CommonNo
StatusActive
Course ID100000737

Class Information
Academic Year2018 – 2019
Class PeriodWinter
Instructors from Other Categories
Weekly Hours4
Class ID
600123106
Type of the Course
  • Background
  • Scientific Area
Course Category
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Course goals: 1. Development of students strategic though and approach to business problems, 2. Get the basic knowledge related to the: - search, analysis and evaluation of the elements and development in the external and internal environment and the basic assumptions under which strategic decisions are made, - Different levels and types of strategies available to companies in order to be sustainable and develop. 3. Become familiar with the methods, systems, models and procedures of SM and be able to apply them in practice - through case studies analysis
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The course syllabus includes: 1) The content, importance and dimensions of Strategic Management (SM) 2) The basic model of the SM process and its faces and more precisely: Set mission, vision and targets, external and internal environment analysis, SWOT analysis, the levels of strategy and the choice of strategy, strategy implementation, evaluation and feedback 3) The different types of strategy options available at different levels,SM tools, systems, methods, procedures and models 4) Case studies: study and analysis, in order to connect theory to practice
Keywords
Strategic management, Sustainable Competitice Advantage, Strategic Management Process and Tools
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Description
- Use of IT for teaching - Blackboard - Use of search engines (Heallink)
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures
Seminars
Reading Assigment
Tutorial
Field trips and participation in conferences / seminars / activities
Written assigments
Total
Student Assessment
Description
- Participating in class and activities - Team Coursework - Final exams (oral or written)
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative, Summative)
  • Written Exam with Extended Answer Questions (Formative, Summative)
  • Written Assignment (Formative, Summative)
  • Oral Exams (Summative)
  • Written Exam with Problem Solving (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
1. Παπαδάκη, Β. (2012), Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής Εμπειρία, Έκδοση Δ΄, Ε.Σ. Μπένου, Αθήνα Κωδικός Βιβλίου στον Εύδοξο:22766755) 2. Γεωργόπουλος, Ν. (2013), Στρατηγικό Μάνατζμεντ, Έκδοση Β΄, Ε.Σ. Μπένου, (Κωδικός Βιβλίου στον Εύδοξο: 33133177)
Additional bibliography for study
1. Rothaermel, F. (2012), Strategic Management: Concepts, McGraw-Hill/Irwin; 1st Ed. 2. Pearce, J. anf Robinson, R. (2012), Strategic Management, McGraw-Hill/Irwin; 13 edition 3. Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation. Wiley. 4. Johnson, J., Scholes, K and Whittington R. (2010), Exploring Corporate Strategy, Prentice Hall, 9th Ed. 5. Carpenter, M. A. and Sanders, W. G. (2007). Strategic management: a dynamic perspective: concepts and cases. Pearson/Prentice Hall. Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD30.28.C3772. 6. Hill, C. W. L. and Jones, G. R.(2009). Theory of strategic management. South-Western, Cengage Learning Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD70.U5H544. 7. Hunger, J. D and Wheelen, T. L. (2007). Essentials of strategic management. Pearson Prentice Hall, Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD30.28.H867. 8. Wheelen, Thomas L and Hunger, J. David (1998). Strategic management and business policy: entering 21st century global society. Addison- Wesley, Βιβλιοθήκη Τμημ. Μηχανολόγων - Μηχανικών, HD30.28.W43. 9. Πετρίδου Ευγενία (2011). "Διοίκηση-Μανατζμεντ: Μία εισαγωγική προσέγγιση", Γ! έκδοση, Εκδόσεις Σοφία, Θεσσαλονίκη
Last Update
03-10-2014