Mass Media and the Semiotics of Spectacle
| Title | ΜΜΕ και Σημειωτική του θεάματος / Mass Media and the Semiotics of Spectacle |
| Code | MM0100 |
| Faculty | Social and Economic Sciences |
| School | Journalism and Mass Communications |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Vasileios Vamvakas |
| Common | No |
| Status | Active |
| Course ID | 140000196 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Faculty Instructors |
|
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600128155
|
Class Schedule
| Building | Δημοσιογραφίας (Εγνατίας 46) |
| Floor | Όροφος 4 |
| Hall | ΑΙΘΟΥΣΑ 4Α (331) |
| Calendar | Τρίτη 11:30 έως 14:00 |
Course Type 2016-2020
- General Knowledge
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600128155
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
After completing the course students will be capable of deciphering the codes of every spectacle (e.g. TV series, commercials) and comic, in order to extract the enclosed messages and meanings.
General Competences
- Apply knowledge in practice
- Work autonomously
- Advance free, creative and causative thinking
Course Content (Syllabus)
Research and mention of various methods of viewing the image accordint to the semiotics of Umberto Eco, Pierre Guiraud, Roland Barthes, Martine Joly et al., along with semiotic analysis of the effect of the TV spot, the comics (Martinidis, Skarpelos), the image in the press etc. Linguistic and semiotic analysis of the publicity image in TV and the press (Chatzisavidis, Svalingou).
Keywords
Semiotics, Spectacle, Television, Advertisement
Educational Material Types
- Notes
- Book
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 39 | ✓ | |||
| Total | 39 |
Student Assessment
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative)
- Written Assignment (Formative)
- ΓΡΑΠΤΗ ΕΞΕΤΑΣΗ
Bibliography
Course Bibliography (Eudoxus)
Η ΕΡΜΗΝΕΙΑ ΤΗΣ ΕΙΚΟΝΑΣ ΩΣ ΣΗΜΕΙΟΥ ΤΗΣ ΟΠΤΙΚΗΣ ΕΠΙΚΟΙΝΩΝΙΑΣ, Χ. ΣΒΑΛΙΓΚΟΥ, ΕΚΔΟΣΕΙΣ UNIVERSITY STUDIO PRESS, ΘΕΣΣΑΛΟΝΙΚΗ 2011.
Additional bibliography for study
ΣΗΜΕΙΩΣΕΙΣ
Last Update
30-06-2013
