SPORTS MANAGMENT
| Title | ΟΡΓΑΝΩΣΗ ΚΑΙ ΔΙΟΙΚΗΣΗ ΤΟΥ ΑΘΛΗΤΙΣΜΟΥ / SPORTS MANAGMENT |
| Code | 471 |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sports Sciences (Thessaloniki) |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Coordinator | Konstantinos Alexandris |
| Common | No |
| Status | Active |
| Course ID | 400000336 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Class ID | 600129378
|
Course Type 2016-2020
- Background
- General Knowledge
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600129378
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
To introduce the main principles of management and marketing applied in the sport industry
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Work in an interdisciplinary team
- Design and manage projects
- Respect natural environment
- Advance free, creative and causative thinking
Course Content (Syllabus)
Introduction
The Sport Marketing
Management Principles
The Sport Product
Market Segmentation
Sponsorship
The business environment
Sponsorship 2
HRM 1
HRM 2
Marketing Plan
Revision
Keywords
Sport Management
Educational Material Types
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 75 | ||||
| Seminars | |||||
| Total | 75 |
Student Assessment
Student Assessment methods
- Written Exam with Short Answer Questions (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
• Αλεξανδρής, Κ. (2015). Αρχές Μάνατζμεντ και Μάρκετινγκ Οργανισμών και Επιχειρήσεων Αθλητισμού και Αναψυχής. Θεσ/νίκη: Εκδόσεις Χριστοδουλίδη
Last Update
07-10-2019
