MARKETING OF LEISURE SERVICES AND SPORT TOURISM
| Title | ΜΑΡΚΕΤΙΝΓΚ ΥΠΗΡΕΣΙΩΝ ΑΝΑΨΥΧΗΣ ΚΑΙ ΑΘΛΗΤΙΚΟΥ ΤΟΥΡΙΣΜΟΥ / MARKETING OF LEISURE SERVICES AND SPORT TOURISM |
| Code | ΕΠ0234Κ |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sports Sciences (Thessaloniki) |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Coordinator | Alexandros Nasoulas |
| Common | Yes |
| Status | Active |
| Course ID | 600001291 |
| Academic Year | 2019 – 2020 |
| Class Period | Winter |
| Faculty Instructors | |
| Instructors from Other Categories | |
| Weekly Hours | 2 |
| Class ID | 600152128
|
Class Schedule
| Building | Επιστήμης Φυσικής Αγωγής και Αθλητισμού (Εγνατία & 3ης Σε |
| Floor | Ισόγειο |
| Hall | ΒΙΒΛΙΟΘΗΚΗ - ΤΑΞΥΠ 4 (82) |
| Calendar | Τετάρτη 15:00 έως 16:30 |
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600152128
- eLearning (Moodle):
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
At the end of the course the students should be able
To understand the sport tourism market
To apply the marketing principles
Understand how marketing principles can be applied in sport events
Understand the importance of sponsorship in sport events
General Competences
- Apply knowledge in practice
- Adapt to new situations
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
Educational Material Types
- Notes
- Slide presentations
Bibliography
Course Bibliography (Eudoxus)
Αλεξανδρής, Κ. (2018) Διοίκηση Αθλητικού Τουρισμού. Εκδόσεις Κυριακίδη
Last Update
10-10-2019
