PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX
| Title | STREAMING ΚΑΙ ΨΗΦΙΑΚΗ ΔΙΑΝΟΜΗ / PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX |
| Code | 6ΠΑ4 |
| Faculty | Fine Arts |
| School | Film |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Spring |
| Coordinator | Nikolaos Aletras |
| Common | Yes |
| Status | Active |
| Course ID | 600018448 |
Programme of Study: UPS of School of Film Studies (2009-2013)
Registered students: 82
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| Core | Elective Courses beloging to the selected specialization | 6 | 3 | 5 |
| Academic Year | 2019 – 2020 |
| Class Period | Spring |
| Instructors from Other Categories |
|
| Weekly Hours | 4 |
| Class ID | 600154887
|
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600154887
- At the Website of the School: https://www.film.auth.gr/el/spoudes/proptyxiaka/mathimata/1637
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course, the student will be able to:
1. Understand how OTT services work• Explain in a historical and critical way the evolution of online audiovisual distribution and promotion and its possible effects on traditional cinema production.
2. Analyze the ideological and cultural implications of utilizing over the top services.
3.Describe the production mode of Netflix in a critical way.
4.Describe, analyze, and evaluate Netflix's global development methods in line with the needs of the world's people for ethnographic audio-visual production.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
Aim of the course is to present the new conditions that are created in the production of original audiovisual works exclusively for digital distribution and projection, through streaming services.
This kind of film and tv production is innovative, since traditional - up to now - methods of film distribution and exploitation are overturned. This creates new conditions that are being explored in terms of technology, market, culture and ideology. A key driver of these new conditions is Netflix's online platform, which, as part of the course, is studied deeply into its history, operating model, and additional prospects for developing the Over the Top (OTT) ecosystem services.
Keywords
Netflix, digital distribution, streaming, Over the Top services
Educational Material Types
- Notes
- Slide presentations
- Audio
- Multimedia
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
Description
Use of equipment to reproduce and project audiovisual works
Use of audiovisual production equipment
Use of relevant websites to deepen the lectures's understanding
Use of email for frequent and instantaneous communication with the class
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | 1.7 | ✓ | ||
| Reading Assigment | 40 | 1.3 | ✓ | ||
| Project | 13 | 0.4 | ✓ | ✓ | |
| Artistic creation | 45 | 1.5 | ✓ | ✓ | |
| Total | 150 | 5 |
Student Assessment
Description
The final grade will be extracted:
• From students' participation in lectures (3 grades)
• From the production of a film project [7 grades, team (or individual) work].
Student Assessment methods
- Oral Exams (Formative, Summative)
- Performance / Staging (Formative, Summative)
- Report (Formative, Summative)
- Labortatory Assignment (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Chiang, M. (2014). Δικτυωμένη ζωή. Αθήνα: Εκδόσεις Νέων Τεχνολογιών
Additional bibliography for study
Barker, C., & Wiatrowski, M. (2017). The Age of Netflix. Jefferson, North Carolina: McFarland & Company, Inc., Publishers.
Lobato, R. (2019). Netflix Nations: The Geography of Digital Distribution. New York: New York University Press.
Last Update
15-06-2020
