Upon successful completion of the course, the student will be able to:
1. Understand how OTT services work• Explain in a historical and critical way the evolution of online audiovisual distribution and promotion and its possible effects on traditional cinema production.
2. Analyze the ideological and cultural implications of utilizing over the top services.
3.Describe the production mode of Netflix in a critical way.
4.Describe, analyze, and evaluate Netflix's global development methods in line with the needs of the world's people for ethnographic audio-visual production.
Course Content (Syllabus)
Aim of the course is to present the new conditions that are created in the production of original audiovisual works exclusively for digital distribution and projection, through streaming services.
This kind of film and tv production is innovative, since traditional - up to now - methods of film distribution and exploitation are overturned. This creates new conditions that are being explored in terms of technology, market, culture and ideology. A key driver of these new conditions is Netflix's online platform, which, as part of the course, is studied deeply into its history, operating model, and additional prospects for developing the Over the Top (OTT) ecosystem services.
Netflix, digital distribution, streaming, Over the Top services
Additional bibliography for study
Barker, C., & Wiatrowski, M. (2017). The Age of Netflix. Jefferson, North Carolina: McFarland & Company, Inc., Publishers.
Lobato, R. (2019). Netflix Nations: The Geography of Digital Distribution. New York: New York University Press.