Course Information
FacultyFine Arts
Cycle / Level1st / Undergraduate, 3rd / Doctorate
Teaching PeriodWinter
CoordinatorNikolaos Aletras
Course ID280005986

Programme of Study: UPS of School of Film Studies (2009-2013)

Registered students: 38
OrientationAttendance TypeSemesterYearECTS
CoreElective Courses beloging to the selected specialization746

Class Information
Academic Year2020 – 2021
Class PeriodWinter
Instructors from Other Categories
Weekly Hours4
Class ID
Course Type 2016-2020
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
This course aims at students being able to: 1.Explain and analyze the various stages of producing a TV/online advertisement. 2.Write a complete script of a TV/online advertisement. 3.Know the various institutions that operate as potential funding bodies of film production. 4.Evaluate the possibilities of funding inland film productions, as well as the possibilities of funding international and European co-productions in Greece. 5.Produce a TV/online informative and consciousness-raising commercial, the central theme of which will be the 200th anniversary of the 1821 Greek Revolution.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The course is divided in two sections: •PRODUCTION OF AN ADVERTISEMENT (seven lectures): the production of short films/spots for commercial purposes was always a unique, active part of the audiovisual production. In fact, these are short films with specialized/informative purposes (to persuade the consumers/citizens to buy a product or a service, or to raise their awareness in order to focus on a particular ideological/social/political direction). With the introduction of the New Media, the production of commercials expands into the new unexplored field of the internet, shaping new forms and codifications in relation to the usual TV commercials. The aim of this section of the course is to present the main principles of production of TV/online commercials, with emphasis on the production process (idea, script, style, aesthetics, implementation). •FILM PRODUCTION IN GREECE (six lectures): The aim of this section is to present the evolution of the film production process in our country, focusing on the current situation, the opportunities and the difficulties it presents for the independent producer and the environment which he/she is called to operate in. In this context, there will be a detailed presentation of the Greek audiovisual space. TV channels, Production companies, Distribution companies, shooting studios and locations, institutions (Greek Film Centre, Media Desk Hellas, IOM, etc).
advertisement, script advertisement, greek film production, funding, Greek Film Centre, ΕΚΟΜΕ
Educational Material Types
  • Notes
  • Slide presentations
  • Audio
  • Multimedia
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
Use of equipment to reproduce and project audiovisual works Use of audiovisual production equipment Use of relevant websites to deepen the lectures's understanding Use of email for frequent and instantaneous communication with the class
Course Organization
Reading Assigment301
Field trips and participation in conferences / seminars / activities180.6
Artistic creation301
Movie viewing200.7
Student Assessment
The final grade will be derived from: •The students’ participation in the lectures (3 credits) •The production of a 60 seconds informative and consciousness-raising promotional film, the central theme of which will be the 200th anniversary of the 1821 Greek Revolution [7 credits, co-operative work (the groups will consist of up to three individuals)]. Detailed instructions about the prosecution of the assignment (for example the form and style of the advertising film, technical specifications, script, shootings, features of the final product) will be provided during the first lesson. Final product: an advertisement script, audiovisual file. The assignment is compulsory, and replaces the final written exam.
Student Assessment methods
  • Oral Exams (Formative, Summative)
  • Artistic Performance (Formative, Summative)
Course Bibliography (Eudoxus)
Διαφήμιση και Προώθηση/Ολοκληρωμένη Επικοινωνία Μαρκετινγκ Κωδικός Βιβλίου στον Εύδοξο: 50656015, Συγγραφείς: Belch G. – Belch M. Η διαφήμιση ως επικοινωνία Κωδικός Βιβλίου στον Εύδοξο: 21618, Συγγραφείς: Dyer Gillian Ελληνικός κινηματογράφος Κωδικός Βιβλίου στον Εύδοξο: 29982, Συγγραφείς: Μητροπούλου Αγλαΐα European Film and Television Co-production [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91679660 Διοίκηση – Management Κωδικός Βιβλίου στον Εύδοξο: 12537646 Έκδοση: 3η έκδοση/2011, Συγγραφείς: ΠΕΤΡΙΔΟΥ ΕΥΓΕΝΙΑ
Additional bibliography for study
Ιστότοπος του Ελληνικού Κέντρου Κινηματογράφου: Ιστότοπος του Εθνικού Κέντρου Οπτικοακουστικών Μέσων και Επικοινωνίας: Creative Europe Desks: Ιστότοπος του Eurimages:
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