This course aims at students being able to:
1.Explain and analyze the various stages of producing a TV/online advertisement.
2.Write a complete script of a TV/online advertisement.
3.Know the various institutions that operate as potential funding bodies of film production.
4.Evaluate the possibilities of funding inland film productions, as well as the possibilities of funding international and European co-productions in Greece.
5.Produce a TV/online informative and consciousness-raising commercial, the central theme of which will be the 200th anniversary of the 1821 Greek Revolution.
Course Content (Syllabus)
The course is divided in two sections:
•PRODUCTION OF AN ADVERTISEMENT (seven lectures): the production of short films/spots for commercial purposes was always a unique, active part of the audiovisual production. In fact, these are short films with specialized/informative purposes (to persuade the consumers/citizens to buy a product or a service, or to raise their awareness in order to focus on a particular ideological/social/political direction). With the introduction of the New Media, the production of commercials expands into the new unexplored field of the internet, shaping new forms and codifications in relation to the usual TV commercials. The aim of this section of the course is to present the main principles of production of TV/online commercials, with emphasis on the production process (idea, script, style, aesthetics, implementation).
•FILM PRODUCTION IN GREECE (six lectures): The aim of this section is to present the evolution of the film production process in our country, focusing on the current situation, the opportunities and the difficulties it presents for the independent producer and the environment which he/she is called to operate in. In this context, there will be a detailed presentation of the Greek audiovisual space. TV channels, Production companies, Distribution companies, shooting studios and locations, institutions (Greek Film Centre, Media Desk Hellas, IOM, etc).
advertisement, script advertisement, greek film production, funding, Greek Film Centre, ΕΚΟΜΕ
The final grade will be derived from:
•The students’ participation in the lectures (3 credits)
•The production of a 60 seconds informative and consciousness-raising promotional film, the central theme of which will be the 200th anniversary of the 1821 Greek Revolution [7 credits, co-operative work (the groups will consist of up to three individuals)]. Detailed instructions about the prosecution of the assignment (for example the form and style of the advertising film, technical specifications, script, shootings, features of the final product) will be provided during the first lesson. Final product: an advertisement script, audiovisual file.
The assignment is compulsory, and replaces the final written exam.
Course Bibliography (Eudoxus)
• Ολοκληρωμένη Επικοινωνία Μαρκετινγκ
Κωδικός Βιβλίου στον Εύδοξο: 50656015, Συγγραφείς: Belch G. - Belch M.
• Η διαφήμιση ως επικοινωνία
Κωδικός Βιβλίου στον Εύδοξο: 21618, Συγγραφείς: Dyer Gillian
• Ιστορία του ελληνικού κινηματογράφου, Τομ. Α
Κωδικός Βιβλίου στον Εύδοξο: 94690043, Συγγραφείς: Γιάννης Σολδάτος
• Ελληνικός κινηματογράφος
Κωδικός Βιβλίου στον Εύδοξο: 29982, Συγγραφείς: Μητροπούλου Αγλαΐα
• European Film and Television Co-production [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91679660
• Διοίκηση – Management
Κωδικός Βιβλίου στον Εύδοξο: 12537646
Έκδοση: 3η έκδοση/2011, Συγγραφείς: ΠΕΤΡΙΔΟΥ ΕΥΓΕΝΙΑ