The Language of Propaganda in the Media

Course Information
TitleThe Language of Propaganda in the Media / The Language of Propaganda in the Media
FacultySocial and Economic Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate, 2nd / Postgraduate
Teaching PeriodWinter/Spring
CoordinatorDespoina Kazana
Course ID600015481

Class Information
Academic Year2021 – 2022
Class PeriodWinter
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
Course Type 2011-2015
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • English (Instruction, Examination)
Learning Outcomes
By the end of the course the students are expected to: • get acquainted with the most important theories of propaganda; • to delve into and comprehend better these theories; • attempt a linguistic discourse analysis of the language of propaganda in a number of texts; • identify the language style of propaganda used in the media and its main characteristics; • to avoid using propagandistic language in the production of oral or written speech
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work in teams
  • Appreciate diversity and multiculturality
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
In this course we will examine the main concept of propaganda, its role and its main characteristics. We will analyse the most important theories developed on propaganda. We will learn to identify the characteristic language used in propaganda and carry out a linguistic analysis of the language of propaganda, which will involve the study of syntax, focusing on specific grammatical structures, the lexicon and its hidden meanings, and the tonal style adopted in propagandistic texts and speeches. We will also study propaganda and its relation to argumentation and persuasion and the most important propaganda techniques used in the 20th century. Finally, we will attempt a thorough discussion and analysis of the propaganda found in two main wars, the Gulf War and the Yugoslav Wars in the Balkans.
propaganda, propaganda techniques, linguistic analysis
Educational Material Types
  • Slide presentations
  • Video lectures
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Use of the software Office PowerPoint to deliver the lectures, e-learning to upload all the relevant material and the World Wide Web to watch material that is being discussed in class.
Course Organization
Reading Assigment40
Written assigments30
Exercises that take place during the whole semester for a better understanding of the theory6
Student Assessment
Student assessment involves exercises taking place through the semester, a presentation and an essay at the end of the semester
Student Assessment methods
  • Written Assignment (Formative, Summative)
  • Exercises that take place during the whole semester (Formative)
Additional bibliography for study
- Bahun, S. & Radunović, D (2012). Language, Ideology, and the Human: New Interventions. In S. Bahun & D. Radunovi (Eds.). Routledge. - Black, J. (2011). Semantics and Ethics of Propaganda. Journal of Mass Media Ethics. 16(2-3), 121-137. - Ford, N. A. (1967). Language in uniform: a reader on propaganda. Odyssey Press. - Jenks, J. (2006). British Propaganda and News Media in the Cold War. Edinburgh: University Press. - Jowett, G. S., & O'Donnell, V. (2015). Propaganda & Persuasion (2nd ed.). Sage Publications. - Kamalipour, Y. R. (2004). War, Media, and Propaganda: A Global Perspective. In Y. R. Kamalipour & N. Snow, (Eds). Rowman & Littlefield Publishers. - Marlin, R. (2013). Propaganda and the Ethics of Persuasion. Broadview Press. Miller, D. (2004), Tell me lies: propaganda and media distortion in the attack on Iraq. Pluto Press. - Oyedokun-Alli, W.A. (2013). A Linguistic Exploration of Propaganda in Advertising in Nigeria. Journal of the Linguistic Association of Nigeria. Volume 16(1 & 2), 63-72. - Pratkanis, A & Aronson, E. (2001). Age of Propaganda: The Everyday Use and Abuse of Persuasion. New York: Henry Holt and Company - Shabo, M. E. (2010). Techniques of Propaganda and Persuasion. Prestwick House Inc. - Sproule. J. M. (1997). Propaganda and Democracy: The American Experience of Media and Mass Persuasion. Cambridge: Cambridge University Press. - Stanley, J. (2015). How Propaganda Works. Princeton University Press. - Taylor, P.M. (1992). War and the media : propaganda and persuasion in the Gulf War. Manchester: Manchester Univerisity Press
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