By the end of the course, the students will have:
1. Become acquainted with the ways in which the film product is promoted and distributed.
2. Understood the differences between broad commercial cinema distribution and festival film distribution.
3. Become acquainted with the most important film festivals in the world.
4. Explored and become familiar with the key elements which constitute a successful film festival
5. Become able to compose a detailed evaluation report as well as propose ways of redesigning a film festival.
Course Content (Syllabus)
The course examines the possibilities of promoting, distributing and selling a film project. It deals with the potential of the Greek and European markets. In the course, the differences between the marketing circuit and the promotion circuit through festivals around the world are also identified. Finally, the most important international film festivals are described and evaluated, identifying their special features.
film market, film distribution, film festival, promotion
The final grade will be the result of:
• Students' participation in lectures (3 grades).
• A project on the evaluation of an International Film Festival (free choice*). Following the study of relevant texts regarding the theoretical foundation of international film festivals as institutions, the assignment will include proposals about ethe planning, organization, identity, aims, program and the market of the event (7 grades, individual project, 2500-3000 words).
Course Bibliography (Eudoxus)
Streaming και Ψηφιακή Διανομή, Ν. Αλέτρας, Εκδ. Αιγόκερως
Κωδικός Βιβλίου στον Εύδοξο: 94689049
Κινηματογράφος, Η Τέχνη της Βιομηχανίας, Ν. Κολοβός
Κωδικός Βιβλίου στον Εύδοξο: 16831
Managing and Developing Communities Festivals and Events [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 75488582
The Palgrave Handbook of Screen Production [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91695562
European Film and Television Co-production [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91679660
Additional bibliography for study
Stringer, J. 2001, «Global Cities and the International Film Festival Economy» στο Cinema and the City: Film and Urban Societies in a Global Context, Shiel M.& Fitzmaurice T., Blackwell Publishers l.t.d, United Kingdom, σ134-143
Soojeong, A. 2008, The Pusan International Film Festival 1996-2005:South Korean Cinema in Local, regional and Global context
Marijke de Valck, Brendan Kredell and Skadi Loist (eds), Film Festivals: History, Theory, Method, Practice First Published October 1, 2016, Routledge, New York