MASS COMMUNICATION AND PUBLIC HEALTH

Course Information
TitleMASS COMMUNICATION AND PUBLIC HEALTH / MASS COMMUNICATION AND PUBLIC HEALTH
CodeRIC305
FacultySocial and Economic Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate, 2nd / Postgraduate
Teaching PeriodSpring
CoordinatorAntonios Gardikiotis
CommonYes
StatusActive
Course ID600000939

Programme of Study: Master of Arts in Digital Media, Communication and Journalism-R

Registered students: 8
OrientationAttendance TypeSemesterYearECTS
European JournalismElective Courses2110
Digital Media, Culture and CommunicationElective Courses2110
Risk Communication and Crisis JournalismElective Course belonging to the selected specialization (Elective Specialization Course)2110
Class Information
Academic Year2021 – 2022
Class PeriodSpring
Faculty Instructors
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
600204206
Course Type 2021
Specific Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • English (Instruction, Examination)
Learning Outcomes
1. Define core concepts and theories of health communication. 2. Identify different kinds of health communication effects. 3. Explain the processes underlying health communication effects. 4. Analyze and synthesize relevant research 5. Write about health communication campaigns.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Work in teams
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The course provides an overview to health communication research. Its primary goal is to discuss how communication can change health risk behaviors. It has a theoretical and a practical focus. Theoretically, it employs a psychological perspective by focusing on the psychological processes underlying the formation and change of health-related attitudes and behaviors. Theories are conceived as the essential tools we use to implement successful communication campaigns. Practically, the course employs an empirical approach to evaluation of health communication: students will design an empirical study, collect and analyze data, and write up a paper on a health communication issue, which, unavoidably this year, will be the COVID-19 pandemic.
Keywords
health communication, psychological processes, beliefs, attitudes
Educational Material Types
  • Notes
  • Slide presentations
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures39✓
Seminars65✓✓
Reading Assigment45✓
Project50✓
Written assigments60✓
Total259
Student Assessment
Student Assessment methods
  • Written Assignment (Summative)
  • Oral Exams (Formative)
  • Performance / Staging (Formative)
  • Report (Summative)
Bibliography
Additional bibliography for study
• Hornik, R. (Ed.). (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Erlbaum. • Rice, R. E., & Atkin, C. K. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage. • National Cancer Institute. (2001). Making health communication programs work. Available online at: http://www.cancer.gov/pinkbook • Crano, W. D., & Burgoon, M. (Eds.) (2002). Mass media and drug prevention: Classic and contemporary theories and research. Mahwah, NJ: Erlbaum. • Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2004). Health behavior and health education: Theory, research, and practice (4th ed.). San Francisco: Jossey-Bass. • Witte, K., Meyer, G., & Martell, D. P. (2001). Effective health risk messages: A step-by-step guide. Newbury Park, CA: Sage.
Last Update
17-03-2023