Semiotics of Mass Culture

Course Information
TitleΣημειωτική της δημοφιλούς κουλτούρας / Semiotics of Mass Culture
Interdepartmental ProgrammeSemiotics, Culture and Communication
Collaborating SchoolsFrench Language and Literature
Italian Language and Literature
Journalism and Mass Communications
Cycle / Level2nd / Postgraduate
Teaching PeriodWinter/Spring
Course ID600015002

Programme of Study: Semiotics, Culture and Communication

Registered students: 26
OrientationAttendance TypeSemesterYearECTS
KORMOSElective CoursesWinter/Spring-7.5

Class Information
Academic Year2021 – 2022
Class PeriodSpring
Instructors from Other Categories
Weekly Hours3
Class ID
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Appreciate diversity and multiculturality
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The course initially aims to an extensive examination of the pop culture’s multiple facets and their various intersections. In depth semiotic analysis on a wide variety of visual examples and cultural practices will help us trace the symbolisms involved, the artifacts themselves, the cultural processes, the influences from and the impacts on visual culture, on the over all lifestyles, on urban environment as well as in society at large. The lessons will draw on examples from encountering fields and practices such as the comics, graffiti, cinema, the Press and TV, subcultures, DIY culture, music videos, tattoos, gastronomy, graphic design, fashion, the art world, entertainment and the cultural industries, sports, commerce and marketing. Further cases examined extend from music concerts to events such as the Olympic Games opening ceremonies and the Eurovision song contests. From the underground parties to the club cultures, from mega events to the beach bars, from the fanzines to the free Press, to Youtube and Tumblr pages, from murals to memes and gifs. From the counterculture to consumer and hipster culture, expanding even further to notions such as style and fads, and to dualisms such as metropolis and periphery, high and low, grassroots and mainstream. Ultimately, the course’s objective is an over all understanding of symbolic gestures, the various phenomena and actions, the cultural production, as well as a critical approach on the aforementioned.
pop culture, viusal culture, subcultures
Educational Material Types
  • Slide presentations
  • Video lectures
  • Audio
  • Multimedia
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Communication with Students
Course Organization
Reading Assigment
Written assigments
Student Assessment
Student Assessment methods
  • Written Assignment (Formative, Summative)
  • Performance / Staging (Formative, Summative)
  • Labortatory Assignment (Formative, Summative)
  • Artistic Performance (Formative, Summative)
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