CONSUMER BEHAVIOR IN SPORT, LEISURE AND SPORT TOURISM

1. Individual project (20%) 2. Final Group Project (40%) 3. Final exams - on line 40% In order to succeed the module it is required to submit all the three examination parts The instructions for the individual and groups projects are given within the e learning

Ηλεκτρονική Διεύθυνση Εργαστηρίου «Διοίκησης Αθλητισμού, Τουρισμού και Αναψυχής»: sportourmanlab.web.auth.gr/ Βασικά Βιβλία • Funk, D., Alexandris, K., McDonald, H. (2016). Sport consumer behaviour: marketing strategies. London: Routledge. • Αλεξανδρής, Κ. (2017). Αρχές Μάνατζμεντ και Μάρκετινγκ Οργανισμών Και Επιχειρήσεων Αθλητισμού και Αναψυχής. Θεσσαλονίκη: Εκδόσεις Κυριακίδη • Cornwell, B. (2020). Sponsorship in Marketing. London: Routledge • Funk, D., Alexandris, K., McDonald, H. (2016). Sport consumer behaviour: marketing strategies. London: Routledge. • Seymour, A., & Blakey, P., (2021). Digital Sport Marketing. London: Routledge • Shilbury, D., Westerbeek, H., Quick, S., Funk, D., Karg, A. (2020). Strategic Sport Marketing. London: Routledge. Reports • Deloitte (2019). The rise of sports investments. Deloitte Development LLC. • Deloitte (2021). Sponsoring Sports in today’s Digital Age. • NewZoo (2021). Global E-Sports Market Report. • Nielsen (2021). The changing value of sponsorship. • IEG (2018). What sponsors want and where dollars will go in 2018. • SEER (2021). Press Reset: Sponsorship now and next. • SEER (2020). Disconnected. • Sponsor United (2021). 21 Sponsorship-21 Years in Review. Academic Journals • Sport Marketing Quarterly http://www.fitinfotech.com/smqEletricVersion/smqWVU.tpl • Sport Management Review http://www.journals.elsevier.com/sport-management-review/ • European Sport Management Quarterly http://www.tandfonline.com • Journal of Sport Management http://journals.humankinetics.com/jsm • International Journal of Sport Marketing and Sponsorship http://www.imrpublications.com/journal-landing.aspx?volno=L&no=L • Sport Business and Management: An international journal http://www.emeraldinsight.com/journal/sbm Professional journal Sport Business Journal • http://www.sportsbusinessdaily.com/Journal.aspx Academic Associations • Sport Marketing Association, http://www.sportmarketingassociation.com/ • European Association for Sport Management http://www.easm.net/ • North American Society for Sport Management https://www.nassm.com/ Άρθρα • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356. • Alexandris, K., Funk, D., & Pritchard, M. (2011). The Impact of Constraints on Motivation, Activity Attachment and Skier Intentions to Continue. Journal of Leisure Research, 43, 56-79 • Alexandris, K., Douka, S., Papadopoulos, P., Kaltsatou A. (2008). Testing the role of service quality on the development of brand associations and brand loyalty, Managing Service Quality, 18, 239-255 • Alexandris, K., Tsiotsou, R. (2012). Sport Fans Attachment Segments: A Psychographic Profile Based on Team Self-Expression and Involvement. European Sport Management Quarterly, 12 (1), 65-81. • Alexandris, K., Tsiotsou, R., James, J. (2012) Testing a Hierarchy of Effects Model of Sponsorship Effectiveness: The Role of Team Attachment and Sponsor Image. Journal of Sport Management, 26, 363-378. • Alexandris, K., Tsaousi, E., & James, J. (2007). Predicting sponsorship outcomes from attitudinal constructs: The case of a professional basketball event. Sport Marketing Quarterly, 16, 13–139. • Bennet, R. (1999). Sport sponsorship spectator recall and false consensus. European Journal of Marketing, 33, 291–313. • Alicia, J. (2013). How The NFL Built a 25 Million Person Hispanic Fan Base, (http://www.forbes.com/sites/aliciajessop/2013/09/26/how-the-nfl-built-a-25-million-person-hispanic-fan-base). • Beesly C. (2015). Marketing to Seniors and Baby Boomers, All Business, Your small business advantage, (http://www.allbusiness.com/marketing-to-seniors-and-baby-boomers-have-you-13940100-1.html). • Brennan, B. (2013). NFL Raises Its Game with Women Consumers, Forbes, (http://www.forbes.com/sites/bridgetbrennan/2013/09/04/nfl-raises-its-game-with-women-consumers • Birkner, C. (2014). Major League Soccer Sets Big Marketing Goals, Marketing News Weekly, http://www.huffingtonpost.co.uk/2013/10/15/generation-n-native-generation_n_4099917.html). • Bradshaw, L. (2014). Is football a working class sport? http://exclusivesportsmedia.tv/is-football-still-a-working-class-sport/ • Carter J. F. (2010). 8 Social Media Strategies to Engage Multicultural Consumers. Retrieved from http://mashable.com/2010/04/21/social-media-multicultural. • Chadwick, S., Chanavat, N., Desbordes, M. (2016). Routledge Hanbook of Sports Marketing, London: Routdelge. • Cox, D. (2014). Is Soccer Destined to Become America's National Pastime? http://www.huffingtonpost.com/daniel-cox/soccer-in-america_b_4740668.htmlCohen, B. (2014). At College Football Games, Student Sections Likely to Have Empty Seats: Declining Attendance Reflects Soaring Ticket Prices, Increase in Televised Games, The Wall Street Journal. Retrieved from http://time.com/money/3208397/college-football-student-tickets-fans/. • de Carvallo, M., Scheerder J., Boen, F., & Sarmento, J. P. (2014). What brings people into the soccer stadium? (Part 2). The case of Portugal from a marketing perspective.K.U. Leuven, Research Unit of Social Kinesiology and Sport Management, Belgium. • Deloitte Annual Review of Football Finance (2014). http://www.footballeconomy.com/content/premiership-revenues-top-%C2%A325bn • Ferrand, A., Torrigiani, L., Povill, A., (2006). Routledge Handbook of Sport Sponsorship: Succesful strategies. London: Routledge • Funk, D. C., & James, J. D. (2001). The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual’s Psychological Connection to Sport. Sport Management Review, 4(2), 119-150. • Funk, D. C., Filo, K., Beaton, A., & Pritchard, M. (2009). Measuring Motives for Sport Event Attendance: Bridging the Academic-Practitioner Divide. Sport Marketing Quarterly, 18, 126-138. • Galen, T., & Yu Kyoum, K. (2011). Factors Influencing Spectator Sports Consumption: NCAA Women's College Basketball. International Journal of Sports Marketing & Sponsorship, 13, 1. • Golub, M. (2014). Industry Insider: Interview with M. Golub, Chief Operating Officer and President of Major League Soccer’s Portland Timbers. Sport Marketing Quarterly, 184-186 • Gwinner, K., & Swanson, S. (2003). A model of fan identification: Antecedents and sponsorship outcomes. Journal of Services Marketing, 17, 275–294 • Harvey, B. (2001). Measuring the effects of sponsorships. Journal of Advertising Research, 1, 59–64 • Gwinner, K. (1997). A model of image creation and image transfer in event sponsorship. International Marketing Review, 14, 145−158. • IEG report (2014). http://www.sponsorship.com/iegsr/2014/01/07/Sponsorship-Spending-Growth-Slows-In-North-America.aspx) • IHRSA Trend Report (2014). Focus on Gender, Generation and Region, Vol. 3, Issue 3, IHRSA. • Hunt, K.A., Bristol, T., & Bashaw, R.E., (1999). A conceptual approach to classifying sports fans. Journal of Services Marketing, 13(6), 439-452. • King, B. (2010). What makes fans crazy about sports? Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2010/04/20100419/SBJ-In-Depth/What-Makes-Fans-Crazy-About-Sports.aspx. • Koba, M. (2013). Keeping fans in the stands is getting harder to do. Retrieved from http://sports.yahoo.com/news/nba--keeping-fans-in-the-stands-is-getting-harder-to-do-005355696.html. • Kramer, A. (2013). Where Did All the College Football Fans Go? Retrieved from http://bleacherreport.com/articles/1814887-where-did-all-the-college-football-fans-go. • Lee, M., Sandler, D., & Shani, D. (1997). Attitudinal constructs towards sponsorship: Scale development using three global sporting events. International Marketing Review, 14(34), 159–169 • Madrigal, R. (2001). Social identity effects in a beliefattitude-intentions hierarchy: Implications for corporate sponsorship. Psychology and Marketing, 18, 145– 165. Nielsen Sport Insights. (2012). • Nielsen Sports Newsletter. The Nielsen Company. Retreived from http://www.nielsen.com/gr/en.html • Pelletier, L., Vallerand, R., & Sarrazin, P. (2007). The revised six-factor Sport Motivation Scale (Mallett, Kawabata, Newcombe, Otero-Forero, & Jackson, 2007): Something old, something new, and something borrowed. Psychology of Sport and Exercise, 8, 615–621. • Pritchard, M., Funk, D., & Alexandris, K. (2009). Barriers to Consumption: The Impact of Perceived Constraints. European Journal of Marketing, 43, 169-187. • Pritchard, M., & Stinson, J. (2014). Leveraging Brands in Sport Business. London: Routldege • Shank, M. & Lyberger, M. (2015). Sports Marketing: A strategic perspective, London: Routledge. • Kunkel, T., Funk, D., & King, C. (2014). Developing a Conceptual Understanding of Consumer-based League Brand Associations. Journal of Sport Management, 28(1), 49-67. • Lagae, W. (2005). Sport Sponsorship and Marketing Communications: A European Perspective. Edinburgh: Pearson Education • Masterman, G. (2007). Sponsorship for a return on investment: London: Elsevier. • Perlberg, S. (2014). Child's Play: NFL Targeting Kids, Young Fans With New Initiatives, (http://blogs.wsj.com/cmo/2014/08/27/nfl-cmo-mark-waller-interview/). • Shrestha, L. B. & Heisler, E. J. (2011). The changing demographic profile of the United States [electronic version]. Washington, DC: Congressional Research Service. • Silverstein, M., & Sayre, K. (2009). The Female Economy. Retrieved from https://hbr.org/2009/09/the-female-economy. • Special Eurobarometer. (2014). Sport and Physical Activity (412). Directorate-General for Education and Culture, Brussels, European Commission • Scheerder J., Vandermeerschen, H., Van Tuyckom, C., Hoekman, R., Breedveld, K., Vos, S. (2011). SPM 10, Understanding the Game: Sport Participation in Europe. K.U.Leuven, Research Unit of Social Kinesiology and Sport Management, Belgium. • Shaev, H., (2013). Industry Insider: WNBA Brand Pyramid, Sport Marketing Quarterly, 22, 121-122. • Shores, K. and Shinew, K. (2014), Race, Ethnicity and Physical Activity, In Stodoloska, M., Shinew, K., Floyd, M., Walker (Eds.), Race, Ethnicity and Leisure, Champaign, IL: Human Kinetics. • Tapp, A., & Clowes, J. (2002). From “carefree casuals” to “professional wanderers”: Segmentation possibilities for football supporters', European Journal of Marketing, 36, (11/12), 1248-1269. • Tsiotsou, R., & Alexandris, K. (2009). Delineating the outcomes of sponsorship: sponsor image, word of mouth, and purchase intentions. International Journal of Retail and Distribution, 37(4), 358–370. • Tsiotsou, R., Alexandris, K., Cornwell, T.B. (2014). Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship, International Journal of Advertising, 33, 2, 295-327.