Learning Outcomes
By the end of the course students will be able to: -understand the basic principles and parameters for business planning in healthcare; -define and identify innovation; -perform/conduct small scale research re professional development opportunities for MDs; -use tools for business planning; -appreciate the role and importance of the entrepreneurship lab -adopt best practices in advancing entrepreneurship -collaborate with other disciplines -evaluate different business initiatives -compare good and bad practices of different enterprises -prepare modern presentations on business planning.
Course Content (Syllabus)
Introduction:
Course overview, objectives, and expectations.
Importance of managerial and entrepreneurship skills in healthcare.
Innovation Theory and Practice:
Theoretical foundations of innovation in healthcare.
Strategies for fostering and managing innovation in healthcare organizations.
Business Setting and Digital Enterprise Marketing and Management:
Digital marketing and effective management techniques for healthcare enterprises.
Pitching:
Developing presentation skills for effective pitching.
Social Innovation:
Exploring social innovation initiatives in healthcare.
Social Enterprises:
Analyzing successful social enterprise models in healthcare.
Cases and Exercises:
Analyzing real-world cases and exercises in healthcare management.
Labs on Business Planning:
Practical workshops for developing comprehensive business plans.
Application of business planning methodologies and tools in healthcare.
Presentation of the Business Plan:
Presenting and defending developed business plans.
Feedback and improvement opportunities.
Additional bibliography for study
Karagiannis, H.G. – Bakouros, I.L. (2010) ""Innovation and Entrepreneurship: Theory - Practice"" Sophia Publications.
David Dawkins and Mark Freel (2007) ""Entrepreneurship"" Kritiki Publications.
Piperopoulos, G.P. (2008) ""Entrepreneurship, Innovation & Business Clusters"", 2nd Edition, Thessaloniki: Sakkoulas Publications.
Chatzikonstantinou, G., Goniadis, I. (2009) ""Entrepreneurship and Innovation"", Gutenberg Publications. Supplementary electronic notes are also distributed for free on elearning.auth.gr."