PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX
| Title | STREAMING ΚΑΙ ΨΗΦΙΑΚΗ ΔΙΑΝΟΜΗ / PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX |
| Code | 6ΠΑ4 |
| Faculty | Fine Arts |
| School | Film |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Spring |
| Coordinator | Nikolaos Aletras |
| Common | Yes |
| Status | Active |
| Course ID | 600018448 |
Programme of Study: UPS of School of Film Studies (2009-2013)
Registered students: 51
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| Core | Elective Courses beloging to the selected specialization | 6 | 3 | 5 |
| Academic Year | 2024 – 2025 |
| Class Period | Spring |
| Instructors from Other Categories |
|
| Weekly Hours | 4 |
| Total Hours | 52 |
| Class ID | 600261668
|
Course Type 2021
Specialization / Direction
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600261668
- At the Website of the School: https://www.film.auth.gr/el/spoudes/proptyxiaka/mathimata/1637
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
By the end of the course, students will be able to:
1. Understand how OTT services work.
2. Critically and historically explain the evolution of online audiovisual distribution and promotion and its possible effects on traditional film production.
3. Critically describe the productive operating model of Netflix.
4. Analyze the ideological and cultural implications of utilizing over the top services.
5. Analyze and evaluate the various Video on Demand business models.
6. Understand the notions of transmedia storytelling and transmedia marketing and deploy them during the implementation of the project.
7. Produce a (pseudo)trailer of a film or TV series which has not been shooted yet and deploy it while planning an online capital-attracting campaign for the production of the film or TV series.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The aim of this course is to present the new conditions which are being formed in the production of original audiovisual works aiming exclusively at digital distribution and projection, through streaming services.
This kind of film and TV production is innovative, since traditional methods of film distribution and exploitation are overturned. This creates new conditions which are explored in terms of production, technology, market, culture and ideology, while it also suggests new funding and digital distribution models of independent film production. The various online platforms which, through streaming and transmedia storytelling, constitute the complex and, at the same time, unexplored system of Over the top (OTT) services play a major role in the creation of these new conditions. Netflix's online platform, is studied deeply into its history, operating model, and its further potential for developing the Over the Top (OTT) system services, plays a key part in these new conditions.
Keywords
Netflix, digital distribution, streaming, Over the Top services
Educational Material Types
- Notes
- Slide presentations
- Audio
- Multimedia
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
Description
Use of projection equipment to reproduce and screen audiovisual works
Use of audiovisual production equipment
Use of ancillary websites for further illustrating the various concepts presented in class
Use of email for immediate and frequent communication with the students
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | 1.7 | ✓ | ||
| Reading Assigment | 23 | 0.8 | ✓ | ||
| Project | 15 | 0.5 | ✓ | ✓ | |
| Artistic creation | 40 | 1.3 | ✓ | ✓ | |
| Movie viewing | 20 | 0.7 | |||
| Total | 150 | 5 |
Student Assessment
Description
The final grade will be determined as follows:
-Participation in Lectures (3 points): Active attendance and engagement in discussions will be an essential evaluation criterion.
-Creation of a (pseudo)trailer and development of a promotional campaign (7 points, group project of up to 3 members): Students will produce an original (pseudo)trailer for a film or TV series that has not yet been made. This trailer will serve as the foundation for designing a promotional strategy through online platforms such as YouTube, social media (Facebook, Twitter, Instagram), or crowdfunding platforms (Kickstarter, Indiegogo, etc.) to attract funding for the proposed production.
Deliverables:
-Trailer (audiovisual file, preferably in mp4 format)
-Technical Report – Crowdfunding Campaign Design Study (in doc format)
Student Assessment methods
- Oral Exams (Formative, Summative)
- Performance / Staging (Formative, Summative)
- Report (Formative, Summative)
- Artistic Performance (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
• Streaming και Ψηφιακή Διανομή, Ν. Αλέτρας, Εκδ. Αιγόκερως
Κωδικός Βιβλίου στον Εύδοξο: 94689049
• Netflix and the Re-invention of Television [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91682479
• Gatekeeping in the Evolving Business of Independent Film Distribution [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91690211
• Digital Video Distribution in Broadband, Television, Mobile and Converged Networks [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91716712
• The Palgrave Handbook of Screen Production [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91695562
• Online Film Production in China Using Blockchain and Smart Contracts [electronic resource]
Κωδικός Βιβλίου στον Εύδοξο: 91692796
Additional bibliography for study
Barker, C., & Wiatrowski, M. (2017). The Age of Netflix. Jefferson, North Carolina: McFarland & Company, Inc., Publishers.
Lobato, R. (2019). Netflix Nations: The Geography of Digital Distribution. New York: New York University Press.
Last Update
13-02-2025
