Sport Management

Course Information
TitleΔιοίκηση Αθλητισμού / Sport Management
CodeΓΕ3801
FacultyPhysical Education and Sport Science
SchoolPhysical Education and Sport Science (Serres)
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CommonNo
StatusActive
Course ID600020605

Programme of Study: UPS of School of Physical Education and Sports Science in Serres (2014)

Registered students: 97
OrientationAttendance TypeSemesterYearECTS
KORMOSCompulsory CourseWinter/Spring-6
Class Information
Academic Year2025 – 2026
Class PeriodWinter
Faculty Instructors
Weekly Hours4
Total Hours52
Class ID
600275752
Course Type 2021
Specific Foundation
Course Type 2016-2020
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
  • Distance learning
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
**Learning Objectives** The course aims to: 1. Develop an understanding of key management concepts and theories 2. Analyze the market for sport services 3. Apply marketing practices in the field of sport 4. Design and organize sport events 5. Foster collaboration and critical thinking skills Learning Outcomes Upon completion of this course, students will acquire: Knowledge * Management and leadership theories in sport * Market systems and segmentation in the sport industry Skills * Strategic planning * Analysis and application of marketing tools * Decision-making Competencies * Team collaboration * Project presentation and defense * Project management in sport administration
General Competences
  • Apply knowledge in practice
  • Make decisions
  • Work autonomously
  • Work in teams
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
Course Content (Syllabus)
The course aims to provide theoretical knowledge and practical skills for the management, analysis, and development of sport organizations and services. It focuses on core principles of management, leadership, organization, and marketing, with applications in the fields of recreation, sport events, and tourism. The content covers market analysis, management functions, motivation, strategic development, and evaluation. It promotes collaboration, applied thinking, and connection to the real-world context of sport. **Weekly Structure & Alignment with Learning Outcomes** | **Week** | **Teaching Topic** | **Key Learning Outcomes (Type)** | | -------- | -------------------------------------- | --------------------------------------------------------------------------- | | 1st | Introduction – The Sport Market | Identification & categorization of products (Knowledge) | | 2nd | Structure & Organization of the Sector | Understanding structure (Knowledge), collaboration in analysis (Competence) | | 3rd | Management Science | Differentiation of theoretical approaches (Knowledge) | | 4th | Planning and Evaluation | Application of planning tools (Skill), decision-making (Competence) | | 5th | Organization | Workflow and role distribution (Skill) | | 6th | Leadership – Theories | Analysis of leadership styles (Knowledge) | | 7th | Motivation | Development of motivation framework (Skill, Competence) | | 8th | Marketing Principles | Interpretation of the 4Ps, strategic thinking (Knowledge) | | 9th | Marketing Applications | Analysis of successful strategies (Skill) | | 10th | Event Management | Planning and resource management (Skill, Competence) | | 11th | Sport Recreation | Understanding concepts & applications (Knowledge) | | 12th | Sport Tourism | Creation of tourism package (Competence), opportunity recognition (Skill) | | 13th | Review – Revisions | Comprehensive review (Competence) |
Keywords
Administration, Management, Marketing, Manager, Leading, Organizations, Leisure
Educational Material Types
  • Slide presentations
  • Multimedia
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Description
Projectors Social media internet (blog, email, blackboard)
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures612.3✓
Laboratory Work301.2✓
Fieldwork301.2✓✓
Exams351.3✓
Total1566
Student Assessment
Description
Assessment Policy and Methods Student assessment will be conducted using the following methods. The final grade will be calculated based on the weighting of each assessment component. The grading criteria are presented at the end of the course syllabus. | **Assignments** | **Weight** | **Deadlines** | | --------------------------- | ------------ | --------------------- | | Optional Weekly Assignments | +10% (bonus) | All weeks | | Midterm Exam | 20% | Week 7 | | Group Project Presentation | 30% | Final week of classes | | Final Exam | 50% | Final week of classes | --- ### **Group Presentation Evaluation Criteria (Rubric)** | **Criterion** | **Excellent (4)** | **Very Good (3)** | **Satisfactory (2)** | **Unsatisfactory (1)** | | ---------------------------- | -------------------------------------------- | ------------------------------------ | ------------------------------ | ---------------------------- | | **Content Knowledge** | Excellent documentation, clear understanding | Good understanding, minor weaknesses | Limited understanding | Serious gaps in knowledge | | **Structure & Flow** | Logical flow, clear beginning-middle-end | Fairly well structured | Some inconsistencies | Fragmented, lacks structure | | **Communication & Delivery** | Confident, clear, persuasive delivery | Minor articulation issues | Communication difficulties | Unclear or weak presentation | | **Group Participation** | Balanced participation, all members active | Slight differences in involvement | Limited contribution from some | One member dominates | | **Visual Aids** | High-quality visuals, enhance content | Adequate, minor weaknesses | Average or irrelevant | None used or poorly executed | --- ### **Rubric Weighting Breakdown** *Note: The evaluation is based on the following weighting of criteria:* * **Content:** 25% * **Structure & Flow:** 20% * **Communication:** 20% * **Participation:** 15% * **Visual Aids:** 20%
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Summative)
  • Written Exam with Short Answer Questions (Summative)
  • Performance / Staging (Formative, Summative)
  • Weekly case studies (Formative)
Bibliography
Course Bibliography (Eudoxus)
Θεοδωράκης, Ν. (2021). Αθλητική Βιομηχανία-Οργανισμοί, Επιχειρήσεις και Υπηρεσίες. Λευκωσία. Broken Hills Publishers Αλεξανδρής Κ. (2006). Αρχές Μάνατζμεντ και Μάρκετινγκ. Θεσσαλονίκη: Εκδόσεις Χριστοδουλίδη.
Additional bibliography for study
Οι διαλέξεις του μαθήματος στο eclass Άρθρα στη βιβλιοθήκη του Τμήματος Γαργαλιάνος, Δ., & Ασημακόπουλος, Μ. (2006). Δομή και Οργάνωση του Ελληνικού Αθλητισμού, Εκδόσεις Κλειδάριθμος, Αθήνα Γαργαλιάνος, Δ., & Αυθίνος, Ι. (2001). Αθλητικό Μάνατζμεντ – Διεπιστημονική Προσέγγιση, Εκδόσεις University Studio Press, Θεσσαλονίκη Κολύμπαλης, Χ., & Παλάσκας, Θ. (2003). Οι Οικονομικές Επιπτώσεις του Αθλητισμού στην Ελλάδα, Εκδόσεις Σιδέρης, Αθήνα Παπαδημητρίου, Δ. (2005). Διοίκηση Αθλητικών Οργανισμών και Επιχειρήσεων, Εκδόσεις Κλειδάριθμος, Αθήνα Bennet, R. (2001). Εισαγωγή στη Διοίκηση Επιχειρήσεων (Μάνατζμεντ), Εκδόσεις Κλειδάριθμος, Αθήνα Chelladurai, P. (2006). Human Resource Management in Sport and Recreations, Human Kinetics, Champaign, IL Drucker, F. (2001). Το Μάνατζμεντ στην Πράξη, Εκδόσεις Κλειδάριθμος, Αθήνα Mull, F., Bayless, K., Ross, C., & Jamieson, L. (1997). Recreational Sport Management, Human Kinetics, Champaign, IL Slack, T., & Parent, M. (2006). Understanding Sport Organizations, Human Kinetics, Champaign, IL Watt, D. (2004). Sports Management and Administration, Routledge, Taylor and Francis Group, London and New York Online readings www.elleda.gr http://easm.net/ http://www.nassm.com/ http://www.worldsportmanagement.org/
Last Update
20-06-2025