Learning Outcomes
By the end of this course, you should be able to: 1. Explain the birth of television in the US as a medium/technology and discuss its industrial format, 2. Explain the history of the major networks and the significance of the network era, 3. Assess the impact of changing technologies on the form, industrial operations, and viewer experience of TV, 4. Discuss what television means in different contexts and to different people through its history, 5. Appreciate how TV is influenced by and also influences social and cultural trends, 6. Recognize different programming strategies and their consequences.
Course Content (Syllabus)
This course examines the history of American television, from its inception as a new technology in the 1920s, the first local broadcasts in the 1940s, to the national dominance of networks in the 1950s and 1960s and the contemporary digital and multi-platform landscape. The course covers the following main topics: the development of the American television industry from its infancy to its establishment as a commercial medium, the impact of television programming on culture and vice versa, the different patterns of production and consumption due to new technologies and social changes, and the study of the historical development of television programs and genres. All the topics covered in the course are discussed in their specific industrial, technological, aesthetic and sociocultural context and explain why and how television has become a cultural forum.
Additional bibliography for study
Edgerton, Gary and Brian Geoffrey Rose, eds. 2005. Thinking Outside the Box: A Contemporary Television Genre Reader. Lexington: University Press of Kentucky.
Edgerton, Gary. The Columbia History of American Television. New York: Columbia University Press, 2007.
Lotz, Amanda. The Television Will Be Revolutionized. New York: New York UP, 2007.
McCabe, Janet and Kim Akass (eds). Quality TV. Contemporary American Television and Beyond. London: I.B. Tauris, 2007.
Mittell, Jason. 2004. Genre and Television: From Cop Shows to Cartoons in American Culture. New York: Routledge.
Mittell, Jason. 2015. Complex TV. The Poetics of Contemporary Television Storytelling. New York: New York University Press.
Newcomb, Horace, ed. 2006. Television: The Critical View, 7th edition. New York: Oxford University Press.
Thompson, Ethan and Jason Mittell (eds.). How To Watch Television. New York: New York UP, 2013.