PROMOTION AND SALES OF PHARMACEUTICAL PRODUCTS
| Title | ΠΡΟΩΘΗΣΗ ΚΑΙ ΠΩΛΗΣΕΙΣ ΦΑΡΜΑΚΕΥΤΙΚΩΝ ΠΡΟΪΟΝΤΩΝ / PROMOTION AND SALES OF PHARMACEUTICAL PRODUCTS |
| Code | ΦΔΒ4 |
| Faculty | Law |
| School | Law |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Spring |
| Common | No |
| Status | Active |
| Course ID | 600020846 |
Programme of Study: DPMS Farmakeutikó Díkaio (2022-sīmera)
Registered students: 29
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Compulsory Course | 2 | 1 | 6 |
| Academic Year | 2025 – 2026 |
| Class Period | Spring |
| Faculty Instructors |
|
| Instructors from Other Categories |
|
| Weekly Hours | 2 |
| Class ID | 600289312
|
Course Type 2021
General Foundation
Mode of Delivery
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600289312
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Development of the ability to recognise und understand the main interpretative issues related to the taught provisions, to use appropriate interpretative methods for solving them, to present und critically evaluate the opinions supported about them in science and jurisprudence and to apply correctly the provisions in the framework of practical exercises.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
In this specific course, the issue of promoting pharmaceutical products will be examined, mainly through advertising and other commercial practices within the framework of current legislation, but also of the Self-Regulatory Codes, which bind the involved advertised companies and advertisers. This section will also comment on important decisions of the Court of Justice of the European Union, regarding the advertising of medicines, especially when it is addressed to the public and the removal of relevant restrictions that are set, with the aim of protecting public health, as well as the related issues will be discussed of constitutionality, set by the restrictions in question. At the same time, issues of unfair but also free competition that have arisen in the context of the marketing of pharmaceutical products will be examined and relevant decisions of courts and authorities, such as the Greek and European Competition Commission, will be analyzed, mainly on issues of parallel imports, as well as national restrictions and equivalent measures effect with a quantitative limitation on cross-border transactions and activities.
Keywords
unfair and free competition, commercial practices and drug promotion ethics
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Audio
- Multimedia
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 39 | ||||
| Seminars | 12 | ||||
| Reading Assigment | 73.5 | ||||
| Written assigments | 60 | ||||
| Exams | 3 | ||||
| Total | 187.5 |
Student Assessment
Description
Written or oral examination at the end of the semester on the subject-matter covered during lectures and seminars.
Evaluation of a written assignment (paper) on a topic selected by each student.
Student Assessment methods
- Written Exam with Extended Answer Questions (Formative)
- Written Assignment (Formative)
- Oral Exams (Formative)
Bibliography
Course Bibliography (Eudoxus)
Βιβλία, άρθρα και μονογραφίες για το αντικείμενο του μαθήματος.
Additional bibliography for study
Επιπρόσθετη βιβλιογραφία καθώς και άλλο βοηθητικό υλικό (διαγράμματα παραδόσεων, πρακτικά παραδόσεων, αποφάσεις νομολογίας, φροντιστηριακές ασκήσεις, σεμιναριακό υλικό) παρέχεται κατά τη διάρκεια των μαθημάτων από τον εκάστοτε διδάσκοντα / διδάσκουσα ή αναρτάται στο e-learning.
Last Update
25-11-2023
