STRATEGIC MANAGEMENT
| Title | ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ / STRATEGIC MANAGEMENT |
| Code | 12ΥΖ02 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Aikaterini Kampouri |
| Common | Yes |
| Status | Active |
| Course ID | 600000318 |
Programme of Study: UPS School of Economics (2013-today)
Registered students: 518
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| ECONOMICS | Elective Courses belonging to the other | 7 | 4 | 3 |
| BUSINESS ADMINISTRATION | Compulsory Course belonging to the selected specialization (Compulsory Specialization Course) | 7 | 4 | 6 |
| Academic Year | 2025 – 2026 |
| Class Period | Winter |
| Faculty Instructors | |
| Weekly Hours | 4 |
| Class ID | 600289398
|
Course Type 2021
Specific Foundation
Course Type 2016-2020
- Background
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600289398
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=16013
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course Strategic Management introduces students to the core concepts, principles, and processes of strategic decision-making, with a particular focus on the international business environment.
The course aims to help students understand:
• the foundations of strategic thinking,
• strategic choices at the business and corporate levels, and
• the formulation and implementation of strategies in an international context.
Key topics include corporate governance, competitive advantage, vision, and mission, which shape how organizations design and execute strategies to create value and sustain competitiveness.
Through case studies, interactive exercises, and real-world examples, students:
1. identify and analyze strategic issues faced by organizations,
2. evaluate alternative strategic options, and
3. assess the outcomes and challenges of implementing strategies in practice.
The course encourages critical and analytical thinking, the ability to interpret complex business environments, and the development of strategic decision-making skills — essential qualities for future managers, consultants, and entrepreneurs operating in today’s dynamic and internationalised world.
Keywords
Strategic Management, Strategies, Competitive Advantage, Internationalisation
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
- AUTH E-learning platform
- Use of library’s electronic sources of information
- Open information sources and webpages
- Statistical databases
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | 1.9 | ✓ | ||
| Seminars | 4 | 0.1 | |||
| Reading Assigment | 80 | 2.9 | ✓ | ✓ | |
| Field trips and participation in conferences / seminars / activities | 4 | 0.1 | ✓ | ||
| Written assigments | 26 | 0.9 | ✓ | ✓ | |
| Exams | 2 | 0.1 | |||
| Total | 168 | 6 |
Student Assessment
Description
- Final written exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Written Exam with Problem Solving (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
• Θερίου Νικόλαος Γ., Χατζούδης Δημήτριος (2025). Στρατηγική διοίκηση: Θεωρία, μεθοδολογίες και εργαλεία λήψης στρατηγικών αποφάσεων (1η εκδ.). ISBN: 9789605865108. ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ (Κωδικός Βιβλίου στον Εύδοξο: 133024690).
• Dess Gregory, McNamara Gerry, Eisner Alan, Sauerwald Steve (επιστ. επιμέλεια Βασίλης Κέφης, Μαυραγάνη Ελένη (2024). Στρατηγική Διοίκηση (11η Έκδοση). ISBN: 9786182210994. ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε. (Κωδικός Βιβλίου στον Εύδοξο: 133029674)
• Hill W.L. C., Schilling A. M. and Gareth, J.R. (2018). Στρατηγικό Μάνατζμεντ-Μια Ολοκληρωμένη Προσέγγιση - Θεωρία και Μελέτες Περίπτωσης (1η εκδ.). ISBN: 9789925563524. Εκδόσεις: BROKEN HILL PUBLISHERS LTD. (Κωδ. Εύδοξου: 577107332)
• Griffin Ricky W., Pustay M.W., (επιστ. επιμέλεια: Δημήτρης Μανωλόπουλος, Παναγιώτα Σαπουνά (2018). Διεθνείς Επιχειρήσεις και Επιχειρηματικότητα: Μια Διοικητική Οπτική (8η Έκδοση). ISBN: 9789604187706. ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε. (Κωδικός Βιβλίου στον Εύδοξο: 77106780)
Additional bibliography for study
• Dess, G., McNamara, G., Eisner, A. & Lee, S. (2019) Strategic Management: text and cases, 9th Ed., McGraw-Hill Education.
• Fred, D. & Forest, D. (2016) Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th Ed., Pearson.
• Gamble, J. E., Peteraf, M.A. & Thompson, A.A. (2020) Essentials of Strategic Management: The quest for Competitive Advantage, 7th Ed., NY: McGrawHill.
• Hitt, M., Ireland, R.D. & Hoskisson, R. (2015) Strategic Management: Competitiveness and Globalizations, 12th Ed., Cengage Learning.
• Pearce, J. & Robinson, R. (2012). Strategic Management. McGraw-Hill/Irwin (13th Ed).
• Rothaermel, F. (2012). Strategic Management: Concepts. McGraw-Hill/Irwin (1st Ed).
• Wheelen, T., Hunger, J.D., Hoffman, A. & Bamford, C. (2018) Strategic Management and Business Policy: globalization, innovation, and sustainability, 15th Ed., Pearson.
Last Update
15-10-2025
