Sport entrepreneurship and innovation

Skills Development

Knowledge Deepening / Consolidation

The course is also offered to exchange programme students.

**Course Objectives** The course aims to: 1. Present recent theoretical developments in startup entrepreneurship. 2. Foster understanding of the role of innovation in entrepreneurship. 3. Analyze the process of developing a startup business. 4. Enhance understanding of startup financing. --- **Learning Outcomes** Upon completion of this course, students will acquire: **Knowledge** * Understanding the theoretical foundations of entrepreneurship and innovation in the sport industry. * In-depth knowledge of core methodologies for creating and developing startups (Business Model Canvas, Lean Startup, Disciplined Entrepreneurship). * Recognition of the role of the market, financing, and strategic business thinking in sport entrepreneurship. **Skills** * Development and application of business models tailored to the needs of the sport market. * Design, mapping, and evaluation of a business idea using tools and modern approaches. * Data analysis, opportunity identification, and effective adaptation of business strategy. * Clear, well-documented, and persuasive pitching of business ideas. **Competencies** * Ability to work independently and in interdisciplinary teams to implement business plans. * Initiative-taking and responsibility in completing projects in real or simulated environments. * Critical evaluation of business scenarios and decision-making based on business logic and market needs. * Development of creative thinking and adaptability in evolving sport sector environments.

The purpose of this course is to provide students with the necessary theoretical knowledge and practical skills to create, develop, and finance startup businesses in the field of sport, with a particular emphasis on the role of innovation at every stage of development. The course combines theoretical approaches with practical applications, focusing on developing competencies related to identifying entrepreneurial opportunities, designing innovative business models, and securing funding sources. The teaching module is structured around four main sub-units: The introductory sub-unit presents the fundamental concepts of entrepreneurship and innovation, core skills for entrepreneurial success, and the business environment. This is followed by instruction on three key entrepreneurial frameworks: Business Model Canvas, Lean Startup, and Disciplined Entrepreneurship. In the final sub-unit, students are trained in the effective pitching of their business ideas and in seeking financial support. **Detailed Content and Alignment of Learning Outcomes with Teaching Units** | **Week** | **Content** | **Learning Outcomes** | | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------- | | Week 1 | Introduction to the concept of entrepreneurship and startups. Presentation of key concepts and the importance of innovation in sport entrepreneurship. | Understanding the theoretical foundation of entrepreneurship and innovation (Knowledge) | | Week 2 | Creation and development of an entrepreneurial team. Roles, skills, and team dynamics in the entrepreneurial environment. | Development of collaboration skills and entrepreneurial team formation (Competence) | | Week 3 | Analysis of the Lean Startup methodology. Presentation of core principles and practical application in the sport context. | Understanding the Lean Startup methodology (Knowledge – Skill) | | Week 4 | Customer development: market identification and segmentation, selection of target market with a strong competitive edge. | Market analysis and customer identification (Skill – Competence) | | Week 5 | Creation of end-user profiles, calculation of total addressable market, development of customer personas, and analysis of future customers. | Creation of customer personas and market analysis (Skill) | | Week 6 | Introduction to the Business Model Canvas tool. Analysis of the nine core building blocks of a business model. | Understanding the Business Model Canvas tool (Knowledge) | | Week 7 | Analysis of customer value proposition and competitive advantage. Identification of key product/service features and competitive landscape. | Customer value design and competition analysis (Skill – Competence) | | Week 8 | Customer decision-making process: understanding buying behavior and mapping the product acquisition journey. | Analysis of the customer decision-making process (Skill) | | Week 9 | Workshop: Design and completion of the Business Model Canvas for a sport business idea. | Development and visualization of a business model (Skill – Competence) | | Week 10 | Workshop: Final adjustments and improvements to the Business Model Canvas. Review and peer feedback. | Business model optimization and feedback exchange (Skill – Competence) | | Week 11 | Presentation of business ideas with a focus on pitching preparation. Development of presentation skills for investors and general audiences. | Development of pitching and idea presentation skills (Skill) | | Week 12 | Workshop: Simulation of pitching business ideas. Feedback and presentation refinement. | Application of pitching techniques and feedback integration (Skill – Competence) | | Week 13 | Final project presentations. Overall review of learning outcomes and evaluation. | Presentation and critical evaluation of business scenarios (Competence) |

entrepreneurship, innovation, business models, start-ups

14-06-2025