Exercise Program Managment
| Title | Διαχείριση προγραμμάτων άσκησης / Exercise Program Managment |
| Code | ΓΚ4400 |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sport Science (Serres) |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Coordinator | Nikolaos Theodorakis |
| Common | No |
| Status | Active |
| Course ID | 260000606 |
Programme of Study: UPS of School of Physical Education and Sports Science in Serres (2014)
Registered students: 17
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Theoretical Elective | Winter/Spring | - | 3 |
| Academic Year | 2025 – 2026 |
| Class Period | Spring |
| Faculty Instructors |
|
| Weekly Hours | 2 |
| Total Hours | 26 |
| Class ID | 600292896
|
| Section | Instructors |
|---|---|
| 1. Τμήμα Ενεργών φοιτητών | Nikolaos Theodorakis |
| 2. ΦΟΙΤΗΤΕΣ ΠΑΛΑΙΟΤΕΡΩΝ ΕΤΩΝ (μόνο για εξετάσεις) | Nikolaos Theodorakis |
Course Type 2021
Skills Development
Course Type 2011-2015
Knowledge Deepening / Consolidation
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600292896
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=12682
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
**Course Objectives**
The course aims to:
1. Foster understanding of the role of marketing in the design and sustainability of exercise programs.
2. Develop skills in designing and implementing a marketing plan.
3. Evaluate target markets and adapt communication strategies accordingly.
4. Enhance innovation and customer-centered approaches in promoting physical activity.
---
**Learning Outcomes**
Upon completion of this course, students will acquire:
**Knowledge:**
* Theoretical understanding of key concepts in exercise service marketing.
* Knowledge of market techniques, communication, and strategic positioning.
* Understanding of service quality and customer service.
**Skills:**
* Analysis of consumer behavior.
* Creation of a marketing plan.
* Use of digital tools for service promotion.
* Development of customer retention plans.
**Competencies:**
* Decision-making based on market analysis.
* Team collaboration for the development of innovative exercise services.
* Management and presentation of a promotional campaign.
* Management of a service improvement program.
General Competences
- Apply knowledge in practice
- Work in teams
- Design and manage projects
Course Content (Syllabus)
The purpose of this course is to introduce students to the strategic thinking required for the successful promotion and management of exercise programs and to familiarize them with modern marketing practices in the field of physical activity.
The course focuses on the application of marketing in the context of exercise and physical activity. Students explore how an exercise program is designed, organized, and promoted to attract and retain participants. The course covers market analysis, target audience identification, pricing strategies, promotional techniques, use of digital media, and the development of a marketing plan.
The learning process includes theoretical lectures, workshops, case studies, and the development of real or simulated marketing campaigns.
Keywords
sport
Educational Material Types
- Notes
- Slide presentations
- Multimedia
- Interactive excersises
- journal articles
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
The course material (lectures, exercises, examinations) is posted in moodle. The communication with the students takes place via e-mail and via moodle through personal messages and announcements in the announcement electronic board. In the end of each weekly course ,a specific communication platform exists where students can interact with the lecturer in case that the content of the lecture was not understandable.
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 35 | 1.3 | |||
| Project | 20 | 0.8 | |||
| Written assigments | 23 | 0.9 | |||
| Total | 78 | 3 |
Student Assessment
Description
Assessment Policy and Tools
Student evaluation will be carried out through the following methods, with the final grade calculated based on the weight assigned to each assessment component. Grading criteria are listed at the end of the detailed syllabus.
| **Assignments** | **Grade Weight** | **Deadlines** |
| ------------------------------------------- | ---------------- | ------------------------ |
| Weekly Assignments | 20% | End of each week |
| Marketing Plan Writing (Group Project) | 50% | Final exam date |
| Marketing Plan Presentation (Group Project) | 30% | Final week of the course |
---
**Learning Activities and Assignments**
* Students will demonstrate their understanding and knowledge through active participation in class and practical field-based activities.
* Oral presentations will assess the application of knowledge related to the development of a startup (based on specific assessment criteria – Rubrics).
* Development and written submission of the Business Model Canvas.
* Participation in exercises related to the development of sustainable business models.
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Performance / Staging (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Διδακτικές σημειώσεις δίδονται από τον διδάσκοντα Καθηγητή.
Additional bibliography for study
Instructor's notes are provided to students.
Last Update
14-06-2025
