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Aristotle University of Thessaloniki
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Nikoletta Theofania Siamagka
Assistant Professor, School of Economics
Personal Information
nsiamagka@econ.auth.gr
Scopus ID
52365049900
Google Scholar ID
kEJs95oAAAAJ&hl
Γνωστικό Αντικείμενο
:
Μάρκετινγκ
Επιστημονική Ειδίκευση
:
Εκπαίδευση
Education
Προπτυχιακές Σπουδές
2002
BSc Management Studies
Brunel Business School
Brunel University
Great Britain
Μεταπτυχιακές Σπουδές
2003
MSc Marketing
Birmingham Business School
University of Birmingham
Great Britain
Διδακτορικό Δίπλωμα
2010
PhD in Commerce
Birmingham Business School
University of Birmingham
Great Britain
Course Work
Courses of Winter semester of 2019–20 academic year
TMĪMA OIKONOMIKŌN EPISTĪMŌN
03ΥΕ08
MARKETING RESEARCH
12ΕΕ11
MARKETING RESEARCH
12ΕΗ06
INTERNSHIP
12ΕΖ09
INTERNATIONAL MARKETING
Courses of Spring semester of 2019–20 academic year
TMĪMA OIKONOMIKŌN EPISTĪMŌN
03ΕΕ49
STRATEGIC MARKETING
03ΥΔ05
INTRODUCTION TO MARKETING
12ΕΗ06
INTERNSHIP
12ΥΔ03
INTRODUCTION TO MARKETING
12ΥΗ02
STRATEGIC MARKETING
TMĪMA KINĪMATOGRAFOU
6ΠΑ2
STRATEGIC MARKETING
Theses Supervised
Student Theses within AUTh
No results were found.
Administrative Work
Τμήματος
#
Από
Έως
Θέση Όργανο / Επιτροπή
1
2018
2019
Director, Programme Director of the MSc in International Marketing
2
2017
2018
Other, Deputy Senior Tutor
Research Projects
Participant
2018–2022
Κεντρικές Δράσεις για την Πρακτική Άσκηση Αριστοτελείου Πανεπιστημίου Θεσσαλονίκης (ΑΕΙ), ακαδ. ετών 2018-19 έως 2021-22
Publications
(2019)
Journal Article
Stathopoulou Anastasia
,
Siamagka Nikoletta Theofania
,
Christodoulides George
(2019)
.
A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective
.
European Management Journal
.
vol.37 no.4 p.421-431
.
(2018)
Conference Proceedings Article
Jirsak S
,
West D
,
Mattison Thompson F
,
Siamagka Nikoletta Theofania
(2018)
.
Delightful Deliberation: The Effect of Intrinsic Processing on Customers’ Delight
.
European Marketing Academy Conference
.
Glasgow - UK
.
Jirsak S
,
West D
,
Mattison Thompson F
,
Siamagka Nikoletta Theofania
(2018)
.
Intuitive versus Analytical Delight: How Customers Process Delightful Stimuli
.
Academy of Marketing Science
.
Porto - Portugal
.
(2017)
Journal Article
Balabanis G
,
Siamagka Nikoletta Theofania
(2017)
.
Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin
.
International Marketing Review
.
vol.34 no.2
.
(2016)
Conference Proceedings Article
Siamagka Nikoletta Theofania
,
Christodoulides G
(2016)
.
Understanding Consumer Brand Forgiveness
.
Global Marketing Conference
.
Hong Kong
.
(2015)
Journal Article
Michaelidou Nina
,
Micevski Milena
,
Siamagka Nikoletta Theofania
(2015)
.
Consumers’ intention to donate to two children’s charity brands: a comparison of Barnardo’s and BBC Children in Need
.
Journal of Product & Brand Management
.
vol.24 no.2 p.134-146
.
Siamagka Nikoletta Theofania
,
Christodoulides George
,
Michaelidou Nina
(2015)
.
The impact of comparative affective states on online brand perceptions: a five-country study
.
International Marketing Review
.
vol.32 no.3/4 p.438-454
.
Siamagka Nikoletta Theofania
,
Christodoulides G
,
Michaelidou N
,
Valvi A
(2015)
.
Determinants of social media adoption by B2B organizations
.
Industrial Marketing Management
.
vol.51 p. 89-99
.
Siamagka Nikoletta Theofania
,
Balabanis G
(2015)
.
Revisiting consumer ethnocentrism: review, reconceptualization, and empirical testing
.
Journal of International Marketing
.
vol.23 no.3
.
Conference Proceedings Article
Siamagka Nikoletta Theofania
,
Punjaisri P
,
Antonacci M.V
(2015)
.
An Investigation into the Driving Mechanisms of Consumer Engagement
.
Academy of Marketing Science Conference
.
Denver, CO, USA
.
(2014)
Conference Proceedings Article
Balabanis G
,
Siamagka Nikoletta Theofania
(2014)
.
The Behavioral Effects of Consumer Ethnocentrism: The role of Brand, Product Category and Country of Origin
.
Global Marketing Conference
.
Marina Bay Sands, Singapore
.
Siamagka Nikoletta Theofania
,
Christodoulides G
,
Michaelidou N
(2014)
.
The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultural Dimensions
.
Academy of Marketing Science Conference
.
Indianapolis - USA
.
Siamagka Nikoletta Theofania
,
Christodoulides G
(2014)
.
Social media in higher education: an investigation into UG marketing education in the UK
.
World Marketing Congress
.
Lima - Peru
.
(2013)
Journal Article
Christodoulides G
,
Michaelidou N
,
Siamagka Nikoletta Theofania
(2013)
.
A typology of internet users based on comparative affective states: evidence from eight countries
.
European Journal of Marketing
.
vol.47 no.1/2 p.153-173
.
Michaelidou N
,
Siamagka Nikoletta Theofania
,
Moraes C
,
Micevski M
(2013)
.
Do marketers use visual representations of destinations that tourists value?: Comparing visitors’ image of a destination with marketer-controlled images online
.
Journal of Travel Research
.
vol.52 no.6
.
(2011)
Journal Article
Michaelidou Nina
,
Siamagka Nikoletta Theofania
,
Christodoulides George
(2011)
.
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
.
Industrial Marketing Management
.
vol.40 no.7 p.1153-1159
.
Updated: 2020-02-18