Media Psychology

Course Information
TitleΨυχολογία των Μέσων / Media Psychology
FacultySocial and Economic Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorAntonios Gardikiotis
Course ID600000050

Programme of Study: UPS School of Journalism and Mass Communications (2010-today)

Registered students: 144
OrientationAttendance TypeSemesterYearECTS
Mass CommunicationsElective Course belonging to the selected specialization (Elective Specialization Course)Winter-5
JournalismElective Courses belonging to the otherWinter-5

Class Information
Academic Year2018 – 2019
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
Course Type 2011-2015
Knowledge Deepening / Consolidation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Upon completion of the course students will be able to describe and comprehend basic media psychological approaches, to compare and evaluate the different theoretical approaches, and to employ and synthesise the theoretical approaches to account for various communication phenomena. Also, they will be able to search for, locate and evaluate the scientific literature. To develop and create presentations using technological tools, to write scientific texts according to academic rules
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Generate new research ideas
  • Appreciate diversity and multiculturality
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The module's goals are comprehension, learning and employment of media psychology approach. Also, the presentation, discussion and evaluation of (a) relevant psychological theories, and of (b) psychological processes and mechanisms that explain media uses and effects on attitudes, behaviour and worldview of the audience. The module focuses not only on weather media affect the audience, but also on when, under which conditions and in what way this is happening.
media effects, psychological processes, media audience
Educational Material Types
  • Notes
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
powerpoint presentations in class material via the moodle platform communication via email communication via the moodle platform
Course Organization
Reading Assigment351.4
Written assigments652.6
Student Assessment
Two presentations (2X15%)= 30% Essay=30% Exams=40%
Student Assessment methods
  • Written Exam with Extended Answer Questions (Summative)
  • Written Assignment (Summative)
  • Performance / Staging (Formative)
Course Bibliography (Eudoxus)
Marchand, P. (2009). Κοινωνική ψυχολογία των Μ.Μ.Ε. Αθήνα: Πεδίο.
Additional bibliography for study
Bryant, J., & Thompson, S. (2002). Fundamentals of media effects. New York: McGraw. [HN 90 .M3 B79 2002] Giles, D. (2003). Media psychology. London: Erlbaum. [P96.P75G55] Harris, R. J. (2009). A cognitive psychology of mass communication (5th ed.). Hillsdale, NJ: Erlbaum. [P96.P75H37 1993] P96.P75 H37 2009
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