Media Psychology
| Title | Ψυχολογία των Μέσων / Media Psychology |
| Code | MM3700 |
| Faculty | Social and Economic Sciences |
| School | Journalism and Mass Communications |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Antonios Gardikiotis |
| Common | No |
| Status | Active |
| Course ID | 600000050 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Faculty Instructors |
|
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600128174
|
Class Schedule
| Building | Δημοσιογραφίας (Εγνατίας 46) |
| Floor | Όροφος 4 |
| Hall | ΑΙΘΟΥΣΑ 4Α (331) |
| Calendar | Παρασκευή 11:30 έως 14:00 |
Course Type 2011-2015
Knowledge Deepening / Consolidation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600128174
- At the Website of the School: jour.auth.gr
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=7885
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon completion of the course students will be able to describe and comprehend basic media psychological approaches, to compare and evaluate the different theoretical approaches, and to employ and synthesise the theoretical approaches to account for various communication phenomena.
Also, they will be able to search for, locate and evaluate the scientific literature. To develop and create presentations using technological tools, to write scientific texts according to academic rules
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Work autonomously
- Generate new research ideas
- Appreciate diversity and multiculturality
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The module's goals are comprehension, learning and employment of media psychology approach. Also, the presentation, discussion and evaluation of (a) relevant psychological theories, and of (b) psychological processes and mechanisms that explain media uses and effects on attitudes, behaviour and worldview of the audience. The module focuses not only on weather media affect the audience, but also on when, under which conditions and in what way this is happening.
Keywords
media effects, psychological processes, media audience
Educational Material Types
- Notes
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
Description
powerpoint presentations in class
material via the moodle platform
communication via email
communication via the moodle platform
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 39 | ✓ | |||
| Reading Assigment | 35 | ✓ | |||
| Written assigments | 65 | ✓ | |||
| Exams | 2 | ✓ | |||
| Total | 141 |
Student Assessment
Description
Two presentations (2X15%)= 30%
Essay=30%
Exams=40%
Student Assessment methods
- Written Exam with Extended Answer Questions (Summative)
- Written Assignment (Summative)
- Performance / Staging (Formative)
Bibliography
Course Bibliography (Eudoxus)
Marchand, P. (2009). Κοινωνική ψυχολογία των Μ.Μ.Ε. Αθήνα: Πεδίο.
Additional bibliography for study
Bryant, J., & Thompson, S. (2002). Fundamentals of media effects. New York: McGraw. [HN 90 .M3 B79 2002]
Giles, D. (2003). Media psychology. London: Erlbaum. [P96.P75G55]
Harris, R. J. (2009). A cognitive psychology of mass communication (5th ed.). Hillsdale, NJ: Erlbaum. [P96.P75H37 1993] P96.P75 H37 2009
Last Update
03-05-2019
