Upon completion of the course students will be able to describe and comprehend basic media psychological approaches, to compare and evaluate the different theoretical approaches, and to employ and synthesise the theoretical approaches to account for various communication phenomena.
Also, they will be able to search for, locate and evaluate the scientific literature. To develop and create presentations using technological tools, to write scientific texts according to academic rules
Course Content (Syllabus)
The module's goals are comprehension, learning and employment of media psychology approach. Also, the presentation, discussion and evaluation of (a) relevant psychological theories, and of (b) psychological processes and mechanisms that explain media uses and effects on attitudes, behaviour and worldview of the audience. The module focuses not only on weather media affect the audience, but also on when, under which conditions and in what way this is happening.
Additional bibliography for study
Bryant, J., & Thompson, S. (2002). Fundamentals of media effects. New York: McGraw. [HN 90 .M3 B79 2002]
Giles, D. (2003). Media psychology. London: Erlbaum. [P96.P75G55]
Harris, R. J. (2009). A cognitive psychology of mass communication (5th ed.). Hillsdale, NJ: Erlbaum. [P96.P75H37 1993] P96.P75 H37 2009