Mutlimodal Rhetoric
| Title | Πολυτροπική Ρητορική / Mutlimodal Rhetoric |
| Code | ΕΜ-21 |
| Interdepartmental Programme | Semiotics, Culture and Communication |
| Collaborating Schools | French Language and Literature Italian Language and Literature Journalism and Mass Communications Architecture |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Winter/Spring |
| Common | No |
| Status | Active |
| Course ID | 600015024 |
Programme of Study: Semiotics, Culture and Communication
Registered students: 0
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Elective Courses | Winter/Spring | - | 7.5 |
| Academic Year | 2018 – 2019 |
| Class Period | Spring |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600141776
|
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600141776
Language of Instruction
- Greek (Instruction, Examination)
Prerequisites
General Prerequisites
Continuous assessment, mid-term written exams and final assignment
Learning Outcomes
Upon successful completion of the course students will:
- have gained theoretical knowledge on the domain of multimodal rhetoric
- have gained the skills necessary for the analysis of persuasive multimodal texts
- have gained the skills necessary for the development of persuasive multimodal texts
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Work autonomously
- Work in teams
- Work in an interdisciplinary team
- Generate new research ideas
- Appreciate diversity and multiculturality
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course is about semiotic analyses of text of general content where the core message is one or more non-verbal semiotic elements coupled with verbal elements. The texts to be analyzed have been published in various modes, such as print, audio-visual, digital and web-based and they are analyzed through the lens of multimodal semiotics. Multimodal semiotics is theoretically based on social semiotics and approaches the phenomenon of multimodal communication through a systemic functional perspective. In systemic functional linguistics communication is always context-based and embedded in social practice. On the other hand, in systemic functional semiotics it is possible to examine meaning that is created through the combined use of several semiotic resources.
Keywords
multimodality, multimodal literacy, rhetoric, digital genres
Educational Material Types
- Notes
- Slide presentations
- Multimedia
- Interactive excersises
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 13 | ✓ | |||
| Laboratory Work | 8 | ||||
| Reading Assigment | 8 | ✓ | ✓ | ||
| Written assigments | 78 | ✓ | |||
| Total | 107 |
Student Assessment
Description
Continuous assessment through in-class participation (25%), successful completion of weekly assignments (25%), mid-term written exam (20%) and final assignment (30%).
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
Bibliography
Additional bibliography for study
Cope, B. & Kalantzis, M. (2000). Designs for social Futures. In Cope, B. & Kalantzis,
M. (Eds.) Multiliteracies, Literacy Learning and the design of Social Futures, pp.201-
231. London & New York: Routledge
Forceville, C. (1996) Pictorial metaphor in advertising. London and New York: Routledge.
Forceville, C. (2002) “Further thoughts on delimiting Pictorial metaphor”. Theoria et Historia Scientiarum, 6:1, σσ. 213-27.
Kress, G. & van Leeuwen, T. (2010). Η ανάγνωση των εικόνων: Η Γραμματική του
Οπτικού Σχεδιασμού. Αθήνα: Μεταίχμιο.
Kress, G. (1997). Before Writing: Rethinking the Paths to Literacy. London: Routledge
Kress, G. (2010). Multimodality: A Social Semiotic Approach to Contemporary
Communication. London: Routledge.
Lemke, J. L. (1995). Textual Politics. London: Taylor & Francis.
Phillips, B. J., & McQuarrie, E. F. (2004). Beyond visual metaphor: A new typology of
visual rhetoric in advertising. Marketing theory, 4(1-2), 113-136
The New London Group. (1996). A Pedagogy of Multiliteracies: Designing Social
Futures, Harvard Educational Review, 66, (1). 60-92.
Last Update
02-04-2019
